NORTHFIELD, Ill.,
Sept. 20, 2012
/PRNewswire/ -- Twenty-five special guests from eight
countries will gather today in New York
City to be sworn in as the first official brand ambassadors
for OREO, the World's Favorite Cookie. Putting the fan in
fanatic, these AmbassadOREO honorees from the U.S.,
China, Indonesia, Philippines, Ecuador, Colombia, Malaysia and Puerto
Rico have one thing in common: they all speak the universal
language of OREO. Each AmbassadOREO will
be initiated, taking the first official OREO Oath vowing to
help live out the brand's mission to celebrate the kid inside when
they return home.
"Bringing our biggest fans together from
around the world is just the twist that this global cookie
needs," said Sheeba
Philip, Director for OREO Global. "These
AmbassadOREO honorees spread childlike delight in their
communities with every Twist, Lick and Dunk. To help cap our
100th birthday, we are excited to welcome them and their
families to help further the mission we've been on for more than
100 years, inspiring more carefree moments in today's hectic,
fast-paced world."
Honorees will experience the delight of the Big Apple by
visiting some of the city's most popular locations including the
Empire State Building. After a visit to Chelsea Market, the birthplace of OREO,
the group will have the unique chance to taste global
cookie varieties from their fellow ambassadors' countries, such as
OREO Green Tea Ice Cream from China, OREO Orange Ice Cream from
Indonesia and OREO Dulce de
Leche from Colombia.
The AmbassadOREO honorees will then put their
mission into immediate action by hosting a surprise cookie and milk
break for unsuspecting New Yorkers in the city's Financial District
at 3 p.m. EST
near Broadway and Wall Street.
100th Birthday Mission
In February, OREO unveiled the Global Spirit of
Childhood
Report[1],
which found that the spirit of childhood – that is, the chance for
children and adults alike to enjoy simple, carefree moments – is
increasingly hard to come by. Inspired by the results, OREO
kicked off a simple worldwide mission for its 100th
birthday on March 6: to celebrate the
kid inside us all. After hundreds of birthday parties around the
world, OREO fun and games on Facebook and other activities,
the brand decided to continue the mission into 2013 and beyond
looking to its most loyal fans for help.
Behind The AmbassadOREO
From an American skydiving enthusiast who said
"OREO cookies have been a part of my best memories" to the
self-professed OREO-loving family from China who credits their tight family bond to
completing a year of childlike delight missions, millions of people
of different backgrounds entered for a chance to represent their
country as honorees and participate in this once-in-a-lifetime
experience. AmbassadOREO honorees were chosen in unique ways
by each country, such as:
- In the Philippines, a Facebook contest called on
fans to submit family photos that creatively formed the number 100
with OREO cookies.
- In Ecuador, lucky
consumers who found a "golden ticket" in their package of
OREO cookies were entered into a raffle for the chance to
represent their country in New
York as an AmbassadOREO.
- In China,
AmbassadOREO honorees had to earn points by completing
OREO missions throughout the year.
- In the United
States, millions of OREO Facebook fans had the
chance to vote for five national winners from video submissions of
fans demonstrating their passion for the OREO
brand.
The Party's Just Getting Started
Following the global gathering, AmbassadOREO
honorees will return home equipped with the knowhow to continue to
share moments of childlike delight with their
communities.
"No matter how the mission comes to life in each culture,
we hope every AmbassadOREO will continue to celebrate the
kid inside and share with us through the OREO Facebook page
and online how they are helping others do the same," said
Philip.
To learn more about the AmbassadOREO program and
for additional ways to bring out the kid inside, including online
games and OREO recipes, visit Oreo.com/birthday or
Facebook.com/Oreo.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. On Oct. 1, 2012, Kraft Foods Inc. will
separate into two companies. Mondelēz International, Inc. will be a
high-growth global snacks company with annual revenue of
approximately $36
billion and several billion-dollar brands including
Cadbury, Jacobs, LU, Milka,
Nabisco, Oreo, Tang and Trident. The
spin-off company, Kraft Foods Group, Inc. will be a high-margin
North American grocery company with annual revenue of approximately
$19 billion and
billion-dollar brands including Kraft, Maxwell House,
and Oscar
Mayer. A leader in innovation, marketing,
health & wellness and sustainability, Kraft Foods is a member
of the Standard & Poor's 500, NASDAQ 100, Dow Jones
Sustainability Index and Ethibel Sustainability Index. Visit
http://www.kraftfoodscompany.com/ and
www.facebook.com/kraftfoodscorporate.
ABOUT OREO
OREO is the world's favorite cookie,
enjoyed by families and friends in more than 100 countries around
the world. As one of Kraft Foods' 12 "billion-dollar" brands,
OREO is the best-selling biscuit of the 21st century with
more than $2 billion in global annual
revenues. The OREO cookie twist, lick and
dunk ritual has become the signature way to enjoy this iconic
cookie for many different cultures around the world. OREO
has a Facebook community of more than 27 million OREO lovers
around the globe, representing 200+ countries and dozens of
different languages. OREO ranks among the top 10 brand
Facebook pages in the world. OREO
celebrated its 100th birthday on March 6,
2012.
[1]
The Global Spirit of Childhood Report was a survey
conducted during a six-week period between November and December of
2011. More than 7,000 parents with
children under the age of 18 participated in this study. Local
surveys were conducted via online and in-person interviews in 20
countries and regions, including: Canada, China, Colombia,
Costa
Rica, Ecuador,
France,
Germany,
India,
Indonesia,
Malaysia,
Mexico, Peru, Poland, Portugal,
Puerto
Rico, Romania,
Spain,
the United
Kingdom, the United States and
Venezuela. Responses were
given as completely agree, somewhat agree, neither agree or
disagree, somewhat disagree, and completely disagree.
SOURCE Kraft Foods