Kintera and Echelon Targeting(TM) Sign Multi-Year, Exclusive Agreement; Industry Leaders Team up to Provide Nonprofits with Supe
October 26 2005 - 2:31PM
Business Wire
Kintera(R) Inc. (NASDAQ:KNTA) and Echelon Targeting today announced
they have entered into a multi-year agreement. The agreement gives
Kintera exclusive rights to market Echelon Targeting's Echelon
Power Segments(TM) to nonprofit organizations. Kintera is the
leading provider of software as a service to the nonprofit
industry. Echelon Targeting, a division of IXI Corporation, is a
leading provider of targeting solutions based on consumer spending
power. Kintera will market two Echelon Targeting products --
Echelon Power Segments and Echelon Discretionary Spending Index(TM)
(DSI(TM)). Echelon Power Segments is a consumer segmentation
matrix, which places consumers into one of 18 possible categories
that predicts their ability to give to charitable causes. Echelon
DSI is a household level consumer scoring system used to measure
and rank the discretionary spending capacity of consumers, such as
funds available for donations. Echelon DSI assigns every consumer a
score from zero to 1,000. Combining Echelon Targeting's products
with the industry leading Kintera P!N Electronic Screening(R)
service, Kintera increases an organization's ability to identify
donors that can make sizeable contributions. By focusing on
prospects with high giving capacity, nonprofits can increase
campaign results and spend fundraising dollars more effectively.
The combined solution helps fundraisers customize "ask" amounts to
be appropriate to each donor segment. Used successfully by
nonprofits since 2003, Echelon Targeting and Kintera have already
demonstrated that organizations using Echelon Targeting tools
benefit from higher funds raised per campaign and lower campaign
costs. "P!N Electronic Screening has enabled us to focus our
limited staff resources on individuals that are most likely to make
a major gift to KPBS," said Stephanie Bergsma, associate general
manager for KPBS. "This focus enables us to lower our overall cost
of fundraising, which is a key issue for our donors." "By enhancing
P!N Electronic Screening with Echelon Targeting products, Kintera
is well-equipped to help organizations identify and qualify
prospective and existing donors," said David Lawson, senior vice
president of Prospect Relationship Management for Kintera. "No
other prospect screening solution has the ability to identify both
discretionary income and giving capacity. Our clients will now
enjoy even more dramatic results as they uncover excellent major
gift prospects that other nonprofits are just not aware of."
Natalie Bush, senior vice president of strategic relationships for
Echelon Targeting, noted, "Adding Echelon's targeting tools to
Kintera's knowledge and experience in the fundraising field will
truly result in a win-win for current and future Kintera clients.
Echelon's tools allow fundraisers to find strong correlations
between gift amounts and the ability to give, helping to define the
best audience for a particular campaign. With this information,
fundraisers can better target levels of giving and develop relevant
and cost-effective campaigns. We are very pleased to be able to
work with Kintera, truly a leader in their field." P!N Electronic
Screening is a powerful prospect screening tool, which allows users
to easily find, profile, monitor and rank the wealth in their
database by criteria they deem most important. P!N Electronic
Screening is part of the Kintera Prospect Relationship Management
suite of applications that helps nonprofits quickly find the best
prospects, manage relationships with them, and increase annual
donations for major gift, annual gift, and planned gift programs
and initiatives. To learn more about Kintera Prospect Relationship
Management and Kintera P!N Electronic Screening, please visit
www.kintera.com/pin. To learn more about Echelon DSI, please visit
www.echelontargeting.com/targetmarketing. About Echelon Targeting
Echelon Targeting provides superior targeting solutions measuring
consumer spending power for consumer goods manufacturers, retailers
and service providers of all types. Consumer marketers can use
Echelon's systems to gain intelligence on customer and prospect
discretionary spending capacity and purchase propensity in order to
improve their segmentation, targeting and marketing strategies.
Echelon's products and services are derived from the proprietary
wealth-measurement techniques of IXI Corporation. Echelon Targeting
is a division of IXI Corporation. For more information, please go
to www.echelontargeting.com. COPYRIGHT NOTICE. Copyright (C) 2005
IXI Corporation, 6845 Elm Street, Suite 400, McLean, VA 22101
U.S.A. All rights reserved. TRADEMARKS: IXI, Echelon Targeting,
Echelon Power Segments, Discretionary Spending Index, and DSI are
trademarks of IXI Corporation. About Kintera, Inc. Kintera(R), Inc.
(NASDAQ:KNTA) provides an online solution to help nonprofit
organizations deliver The Giving Experience(TM) to donors --
including giving convenience, financial transparency, feedback
about the social impact of their gifts, and a sense of belonging
and appreciation. More than 15,000 accounts in the nonprofit,
government and corporate sectors use Kintera's "software as a
service" innovations, including the Friends Asking Friends(R)
fundraising program and Kintera Sphere(TM), an enterprise-grade
software platform that provides a secure, scaleable and reliable
system for customer relationship management (CRM), a web content
management system (CMS), eMarketing and directed giving
applications. Additionally, Kintera FundWare(R) provides
award-winning financial management software developed for nonprofit
organizations and governments. Kintera also provides the Kintera
GivingFund payment option offering donors Internet convenience for
initiating grant requests from their Donor Advised Funds (DAF).
Organizations sponsoring donor advised funds as well as recipient
nonprofits and foundations are now able to provide improved
customer service to philanthropists through this new, innovative
way to make major gifts online. A one-time DAF, CharityGift(TM), is
available for purchase at Kintera's The Giving Communities(TM)
interactive website at www.kintera.org. The site is also a
destination for consumers to connect with thousands of causes and
organizations. For more information about Kintera's software and
services, visit www.kintera.com. Kintera, Kintera Sphere, Friends
Asking Friends, The Giving Experience, The Giving Communities,
GivingFund, CharityGift, P!N Electronic Screening and FundWare are
either registered trademarks or trademarks of Kintera, Inc. in the
U.S. and/or other countries. Forward-Looking Statements In addition
to historical information, this press release contains
forward-looking statements (including, without limitation, express
or implied statements regarding the adoption of software solutions
by nonprofit organizations) that involve risks and uncertainties.
These forward-looking statements represent our estimates and
assumptions only as of the date hereof. These statements reflect
our current views with respect to future events and are based on
assumptions and subject to risks and uncertainties. These
statements involve known and unknown risks, uncertainties and other
factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. These risks and uncertainties include,
without limitation: our limited operating history; our history of
losses; our dependence on increased acceptance by nonprofit
organizations of online fundraising; lengthy sales cycles for major
customers; our need to manage growth; risks associated with
accounting for and processing large amounts of donations; the
rapidly changing technologies and market demands; and other risks
identified in our filings with the Securities and Exchange
Commission. Given these uncertainties, you should not place undue
reliance on these forward-looking statements.
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