KNTA Kintera (MM)

Kintera(R) Inc. (NASDAQ:KNTA) and Echelon Targeting today announced they have entered into a multi-year agreement. The agreement gives Kintera exclusive rights to market Echelon Targeting's Echelon Power Segments(TM) to nonprofit organizations. Kintera is the leading provider of software as a service to the nonprofit industry. Echelon Targeting, a division of IXI Corporation, is a leading provider of targeting solutions based on consumer spending power. Kintera will market two Echelon Targeting products -- Echelon Power Segments and Echelon Discretionary Spending Index(TM) (DSI(TM)). Echelon Power Segments is a consumer segmentation matrix, which places consumers into one of 18 possible categories that predicts their ability to give to charitable causes. Echelon DSI is a household level consumer scoring system used to measure and rank the discretionary spending capacity of consumers, such as funds available for donations. Echelon DSI assigns every consumer a score from zero to 1,000. Combining Echelon Targeting's products with the industry leading Kintera P!N Electronic Screening(R) service, Kintera increases an organization's ability to identify donors that can make sizeable contributions. By focusing on prospects with high giving capacity, nonprofits can increase campaign results and spend fundraising dollars more effectively. The combined solution helps fundraisers customize "ask" amounts to be appropriate to each donor segment. Used successfully by nonprofits since 2003, Echelon Targeting and Kintera have already demonstrated that organizations using Echelon Targeting tools benefit from higher funds raised per campaign and lower campaign costs. "P!N Electronic Screening has enabled us to focus our limited staff resources on individuals that are most likely to make a major gift to KPBS," said Stephanie Bergsma, associate general manager for KPBS. "This focus enables us to lower our overall cost of fundraising, which is a key issue for our donors." "By enhancing P!N Electronic Screening with Echelon Targeting products, Kintera is well-equipped to help organizations identify and qualify prospective and existing donors," said David Lawson, senior vice president of Prospect Relationship Management for Kintera. "No other prospect screening solution has the ability to identify both discretionary income and giving capacity. Our clients will now enjoy even more dramatic results as they uncover excellent major gift prospects that other nonprofits are just not aware of." Natalie Bush, senior vice president of strategic relationships for Echelon Targeting, noted, "Adding Echelon's targeting tools to Kintera's knowledge and experience in the fundraising field will truly result in a win-win for current and future Kintera clients. Echelon's tools allow fundraisers to find strong correlations between gift amounts and the ability to give, helping to define the best audience for a particular campaign. With this information, fundraisers can better target levels of giving and develop relevant and cost-effective campaigns. We are very pleased to be able to work with Kintera, truly a leader in their field." P!N Electronic Screening is a powerful prospect screening tool, which allows users to easily find, profile, monitor and rank the wealth in their database by criteria they deem most important. P!N Electronic Screening is part of the Kintera Prospect Relationship Management suite of applications that helps nonprofits quickly find the best prospects, manage relationships with them, and increase annual donations for major gift, annual gift, and planned gift programs and initiatives. To learn more about Kintera Prospect Relationship Management and Kintera P!N Electronic Screening, please visit www.kintera.com/pin. To learn more about Echelon DSI, please visit www.echelontargeting.com/targetmarketing. About Echelon Targeting Echelon Targeting provides superior targeting solutions measuring consumer spending power for consumer goods manufacturers, retailers and service providers of all types. Consumer marketers can use Echelon's systems to gain intelligence on customer and prospect discretionary spending capacity and purchase propensity in order to improve their segmentation, targeting and marketing strategies. Echelon's products and services are derived from the proprietary wealth-measurement techniques of IXI Corporation. Echelon Targeting is a division of IXI Corporation. For more information, please go to www.echelontargeting.com. COPYRIGHT NOTICE. Copyright (C) 2005 IXI Corporation, 6845 Elm Street, Suite 400, McLean, VA 22101 U.S.A. All rights reserved. TRADEMARKS: IXI, Echelon Targeting, Echelon Power Segments, Discretionary Spending Index, and DSI are trademarks of IXI Corporation. About Kintera, Inc. Kintera(R), Inc. (NASDAQ:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience(TM) to donors -- including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends(R) fundraising program and Kintera Sphere(TM), an enterprise-grade software platform that provides a secure, scaleable and reliable system for customer relationship management (CRM), a web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare(R) provides award-winning financial management software developed for nonprofit organizations and governments. Kintera also provides the Kintera GivingFund payment option offering donors Internet convenience for initiating grant requests from their Donor Advised Funds (DAF). Organizations sponsoring donor advised funds as well as recipient nonprofits and foundations are now able to provide improved customer service to philanthropists through this new, innovative way to make major gifts online. A one-time DAF, CharityGift(TM), is available for purchase at Kintera's The Giving Communities(TM) interactive website at www.kintera.org. The site is also a destination for consumers to connect with thousands of causes and organizations. For more information about Kintera's software and services, visit www.kintera.com. Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, The Giving Communities, GivingFund, CharityGift, P!N Electronic Screening and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries. Forward-Looking Statements In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.