Kintera Announces New Personalization, Aggregation Features in Contact Relationship Management; Households, Salutations Features
November 16 2005 - 6:00AM
Business Wire
With new Salutations and Households features, nonprofit
organizations will be able to aggregate information by household,
leading to more customized communication with donors. Households
and Salutations are two new features included in the upcoming
Kintera(R) Contact Relationship Management (CRM) release. Available
the evening of Nov. 18, 2005, Households enables users to group
contact records into a household through the use of relationships.
Organizations using Kintera CRM will be able to add and view
individuals that belong to a household. Understanding the giving
trends and history of a household enables organizations to better
target and market to individuals within the household. "Kintera
continues to provide Big Brothers Big Sisters of America with
features to help us better know -- and therefore, better target --
our contact database," said Robin Palley, vice president, new
business development for Big Brothers Big Sisters of America
(www.bigbrothersbigsisters.org). "We're excited to start leveraging
the new features to enhance our ability to attract and develop
donors." In addition, the release will include the launch of
advanced salutations functionality. The new addition allows
organizations to create and apply targeted salutations, enabling
nonprofits to appropriately greet and address supporters in various
situations -- from sending informal letters to formal direct mail
appeals. "Kintera continues to raise the bar by providing
nonprofits with the features critical to fundraising -- organizing
information to develop targeted, personalized donor communication,"
said David Lawson, Kintera Prospect Relationship Management (PRM).
"Both of these features are a necessary part of prospect
management." For more information about Kintera CRM, visit
www.kintera.com/crm. About Kintera Inc. Kintera(R), Inc.
(Nasdaq:KNTA) provides an online solution to help nonprofit
organizations deliver The Giving Experience(TM) to donors --
including giving convenience, financial transparency, feedback
about the social impact of their gifts, and a sense of belonging
and appreciation. More than 15,000 accounts in the nonprofit,
government and corporate sectors use Kintera's "software as a
service" innovations, including the Friends Asking Friends(R)
fundraising program and Kintera Sphere(TM), an enterprise-grade
software platform that provides a secure, scaleable and reliable
system for contact relationship management (CRM), a web content
management system (CMS), eMarketing and directed giving
applications. Additionally, Kintera FundWare(R) provides
award-winning financial management software developed for nonprofit
organizations and governments. Kintera also provides the Kintera
GivingFund payment option offering donors Internet convenience for
initiating grant requests from their Donor Advised Funds (DAF).
Organizations sponsoring donor advised funds as well as recipient
nonprofits and foundations are now able to provide improved
customer service to philanthropists through this new, innovative
way to make major gifts online. A one-time DAF, CharityGift(TM), is
available for purchase at Kintera's The Giving Communities(TM)
website at www.kintera.org. For more information about Kintera's
software and services, visit www.kintera.com. Kintera, Kintera
Sphere, Friends Asking Friends, The Giving Experience, The Giving
Communities, GivingFund, CharityGift and FundWare are either
registered trademarks or trademarks of Kintera, Inc. in the U.S.
and/or other countries. Forward-Looking Statements In addition to
historical information, this press release contains forward-looking
statements (including, without limitation, express or implied
statements regarding the adoption of software solutions by
nonprofit organizations) that involve risks and uncertainties.
These forward-looking statements represent our estimates and
assumptions only as of the date hereof. These statements reflect
our current views with respect to future events and are based on
assumptions and subject to risks and uncertainties. These
statements involve known and unknown risks, uncertainties and other
factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performances or achievements expressed or implied by the
forward-looking statements. These risks and uncertainties include,
without limitation: our limited operating history; our history of
losses; our dependence on increased acceptance by nonprofit
organizations of online fundraising; lengthy sales cycles for major
customers; our need to manage growth; risks associated with
accounting for and processing large amounts of donations; the
rapidly changing technologies and market demands; and other risks
identified in our filings with the Securities and Exchange
Commission. Given these uncertainties, you should not place undue
reliance on these forward-looking statements.
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