Kintera Announces New Data Model Customization Tool
June 06 2008 - 7:00AM
Business Wire
Kintera� Inc. (NASDAQ:KNTA) today announced the addition of custom
entities to its Constituent Relationship Management (CRM) product.
Custom entities lets administrative users add business objects to
the core CRM data model as well as add rules governing how the new
objects relate to one another and to native objects. As part of
Kintera Connect�, the company�s open technology platform, custom
entities utilize Kintera�s Application Programming Interface (API)
to enable the exchange of data between applications. Custom
entities offers a simple and easy way for nonprofits to store,
manage, and maintain relevant data within the Kintera CRM
application to help organizations build a more complete view of
donors and solve unique needs. �Custom entities is a robust feature
that will enable nonprofits to more easily and quickly address the
challenge of their rapidly changing business environment,� said
Rich LaBarbera, Kintera CEO. �The Connect API empowered our clients
and partners giving them a powerful integration tool and framework
for innovation. With custom entities, we are delivering that same
power and framework for data model customization. The addition of
custom entities to our Connect platform will help our clients
centralize critical data from best-of-breed solutions in the
Kintera CRM. The more complete view of the donor that results will
help our clients build stronger constituent relationships.� Custom
entities is available to all clients. For more information on
custom entities, please visit www.kintera.org/datamodeling. About
Kintera, Inc. Kintera�, Inc. (NASDAQ:KNTA) provides an integrated,
on-demand open platform to help organizations quickly and easily
reach more people, raise more money, and run more efficiently. The
Kintera platform consists of a variety of products including
Events, Advocacy, E-mail, Web Site Content Management, Donor
Management, Constituent Relationship Management and Accounting. In
addition, Kintera�s open technology, Kintera Connect�, enables
clients and partners to integrate directly with Kintera technology,
resulting in the availability of best of breed solutions through
the Kintera Connect partner program. For more information about
Kintera software and services, visit www.kintera.com. Kintera,
Kintera Sphere, Kintera Connect, Social CRM and The Giving
Experience, are either registered trademarks or trademarks of
Kintera, Inc. in the U.S. and/or other countries. Other company and
product names may be trademarks of their respective owners.
Forward-Looking Statements In addition to historical information,
this press release contains forward-looking statements (including,
without limitation, express or implied statements regarding the
adoption of software solutions by nonprofit organizations) that
involve risks and uncertainties. These forward-looking statements
represent our estimates and assumptions only as of the date hereof.
These statements reflect our current views with respect to future
events and are based on assumptions and subject to risks and
uncertainties. These statements involve known and unknown risks,
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any
future results, performances or achievements expressed or implied
by the forward-looking statements. These risks and uncertainties
include, without limitation: our limited operating history; our
history of losses; our dependence on increased acceptance by
nonprofit organizations of online fundraising; lengthy sales cycles
for major customers; our need to manage growth; risks associated
with accounting for and processing large amounts of donations; the
rapidly changing technologies and market demands; and other risks
identified in our filings with the Securities and Exchange
Commission. Given these uncertainties, you should not place undue
reliance on these forward-looking statements.
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