Bon-Ton Stores Achieve Greater Sales Performance With Kenexa Custom Assessments
February 02 2011 - 10:00AM
Marketwired
Kenexa (NASDAQ: KNXA), a global provider of business solutions for
human resources, today announced that its custom and ready-to-use
assessments have resulted in increased sales and improved employee
retention for The Bon-Ton Stores, Inc. (NASDAQ: BONT), across its
277 U.S. department stores.
With cosmetics accounting for approximately 13% of Bon-Ton's
revenue and generating some of its highest store margins, Bon-Ton
needed to improve the overall performance and sales of Bon-Ton new
hires, particularly Cosmetic Beauty Associates (CBAs) and Sales
Associates. Kenexa's custom-built CBA Selector identifies the
critical factors for success in the position and enables an
improved screening process that helps Bon-Ton quickly select the
most talented candidates.
"Since implementing the Kenexa assessments in February 2009, we
have assessed 35,000 candidates and have hired 1,500 Cosmetic
Beauty Associates. On average, associates scoring in the top 25% of
the assessment achieved annual sales that were 3.3% higher than
associates scoring in the bottom 25%," stated Kaye Miller, director
of Stores Recruitment for Bon-Ton. "What's even more impressive is
that on average, each associate hired using the CBA assessment in
2009 achieved 2.1% more in total sales per hour than associates in
2008 who had been hired without the CBA assessment. While at first
glance a 2.1% difference may not seem like a lot, when you take
into account the hours worked annually per associate and the number
of hires we made in 2009 with the assessment, this number is truly
remarkable."
The Bon-Ton assessments are integrated with Kenexa 2x Recruit™,
the solution that empowers recruiters to achieve optimal recruiting
and hiring results. This allows for candidate assessments to happen
within Bon-Ton's workflow, eliminating the need to switch between
applications. The integrated solutions provide Bon-Ton with
cost-effective recruitment processes by tracking recruiting costs
and time, as well as measuring individual performance scores,
commission per hour and sales per hour.
Tiffany Green-Shortridge, Ph.D., Kenexa consultant, commented,
"Our deep expertise in developing tailored assessments for a wide
variety of industries enables us to deliver recruiting solutions
that help our companies identify top talent and drive ongoing
success. Bon-Ton now has hired a sales force that capitalizes on
every opportunity and continues to deliver innovative sales
practices. What's more, Bon-Ton's cosmetics sales force has
experienced a lower turnover rate than the rest of the company,
enhancing overall business productivity and performance."
About The Bon-Ton Stores, Inc. The Bon-Ton
Stores, Inc. operates 277 department stores and 11 furniture stores
in 23 states in the Northeast, Midwest and upper Great Plains under
the Bon-Ton, Bergner's, Boston Store, Elder-Beerman, Carson Pirie
Scott, Herberger's and Younkers nameplates and, in the Detroit,
Michigan area, under the Parisian nameplate. The stores offer a
broad assortment of brand-name fashion apparel and accessories for
women, men and children, as well as cosmetics, home furnishings and
other goods.
About Kenexa Kenexa® provides business
solutions for human resources. We help global organizations
multiply business success by identifying the best individuals for
every job and fostering optimal work environments for every
organization. For more than 20 years, Kenexa has studied human
behavior and team dynamics in the workplace, and has developed the
software solutions, business processes and expert consulting that
help organizations impact positive business outcomes through HR.
Kenexa is the only company that offers a comprehensive suite of
unified products and services that support the entire employee
lifecycle from pre-hire to exit. Additional information about
Kenexa and its global products and services can be accessed at
www.kenexa.com.
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