Mad Engine Global, a Leading Provider of Licensed Celebrity and Branded Apparel, Expands On-Demand, Digital Production Fleet with Additional Apollo and Atlas Systems from Kornit Digital
September 12 2024 - 8:00AM
Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the
“Company”), a worldwide market leader in sustainable,
on-demand digital fashion and textile production technologies,
announced today that Mad Engine Global, a major licensed
merchandise apparel company and early Kornit Apollo beta customer,
is expanding its investment in the Apollo production lines and
Atlas MAX fleet, for growing its on-demand digital production
capacity - with additional investments expected for 2025. Offering
exclusive and non-exclusive apparel of major brands such as Disney
and Marvel, Mad Engine Global is shifting more of its apparel
production from legacy screen-printing processes to digital
production, capitalizing on the performance, unit economics and
quality of the Kornit technology.
“Our business is built on delivering high
quality merchandise to customers year-round. That includes
producing volumes of all sizes and types,” said Jaymes Clements,
Executive Vice President, Print On Demand Production at Mad Engine
Global. “As the market demand shifts strongly to high quality
mid-sized runs, our continued adoption of the Kornit Max
technology, across platforms, is a perfect fit for our needs.
Kornit’s recently introduced innovative AIC Model, improves our
predictability, and allows us to obtain faster and better-informed
decisions as it comes to the type of production capacity we
add.”
“The licensed apparel industry is at a critical
inflection point, as screen printing is no longer a fit for the new
market dynamics powered by accelerated customer demand, and agile
production requirements,” said Ronen Samuel, Chief Executive
Officer at Kornit Digital. “Both the Apollo and Atlas MAX PLUS are
game-changers in the world of direct-to-garment production. Both
are designed to ensure customers can tackle their biggest
production challenges head on and translate them into new business
opportunities through the power of on-demand, sustainable digital
production - no matter what their requirements. Backed by our
All-Inclusive Click Model, Mad Engine can take the next step
towards mainstream digital production.”
Ready to witness the power of Kornit Apollo? See
the solution live for the first time at PRINTING United Expo in Las
Vegas, Nevada from September 10 – 12 Don’t miss the opportunity
visit Kornit at Booth No SL5029
About Kornit DigitalKornit
Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable,
on-demand, digital fashion and textile production technologies. The
company offers end-to-end solutions including digital printing
systems, inks, consumables, software, and fulfillment services
through its global fulfillment network. Headquartered in Israel
with offices in the USA, Europe, and Asia Pacific, Kornit Digital
serves customers in more than 100 countries and states worldwide.
To learn more about how Kornit Digital is boldly transforming the
world of fashion and textiles, visit www.kornit.com.
About Mad Engine GlobalMad
Engine is a leading global apparel and accessories company that
caters to all genders and sizes across a full range of licensed,
private label, branded and influencer/celebrity productions. With
an evolving omnichannel distribution network, Mad Engine services
direct-to-consumer, e-commerce, mass retail, mid-tier, department
stores and specialty retail. Mad Engine has facilities dedicated to
design, innovation, customer service, sales, sourcing, quality
assurance and distribution strategically located around the world.
For more information, visit: www.madengine.com
Kornit Media ContactCraig LibrettPublic
RelationsCraig.librett@kornit.com
Ingrid Van LoockePublic Relations – Europeingrid@pr4u.be
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c69fd17e-292d-45f4-b2e8-4d4d13619618
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