O2 Germany Signs Up With Nokia for Mobile Music Solution Powered by Loudeye
March 09 2005 - 4:39AM
PR Newswire (US)
O2 Germany Signs Up With Nokia for Mobile Music Solution Powered by
Loudeye O2 Germany Creates Comprehensive Mobile Music Experience
for Their 7 Million Subscribers HANNOVER, Germany, March 9
/PRNewswire-FirstCall/ -- Nokia and Loudeye Corp. (NASDAQ:LOUD)
today announced that O2 Germany has signed up with Nokia to launch
a complete mobile music experience under the O2 Germany brand
powered by Loudeye. The O2 Germany mobile music service will
leverage the platform developed by Loudeye and Nokia that allows
operators worldwide to launch comprehensive branded mobile music
services for their customers with a minimum amount of effort and
resources. O2 Germany is the fastest growing mobile operator in
Germany and part of the European O2 group. "We were the first
German mobile operator to launch a music service, with O2 music one
year ago," said Lutz Schuler, member of the board of O2 Germany.
"During this year, we plan to address the mass market with a large
number of handsets from different manufacturers, as well as the
possibility for music download on both mobile phones and over the
Internet. The open platform from Nokia and Loudeye makes it
possible to achieve this." O2 Germany's mobile music experience
will allow users to browse, search, listen, and download
full-length songs to their mobile device based on the Open Mobile
Alliance (OMA) Digital Rights Management specifications. Music
purchases will be billed directly to a user's existing O2 Germany
monthly statement. Currently, O2 Germany has over 230,000 songs
available for contract customers and starting in summer 2005,
customers will have access to more than 500,000 songs covering
genres such as pop, jazz, rock, R&B and dance. Customers can
also use their personal computer to access the O2 music shop via
the Internet and download songs to their PC. The service will also
allow users to synchronize their music collection with their mobile
device. Songs that have been purchased remain available for
customers to download free of charge to their mobile device or PC.
O2 is also offering a mobile music search and recognition service
called "Music Spy". This service allows customers to discover the
name of the artist or song playing on the radio by simply calling a
toll-free number and holding their phone towards the music. Seconds
later, the call will end and the customer will receive a text
message with the song title and artist, as well as a link to buy
the song from the O2 Germany music store. "It's fantastic to have
an operator like O2 Germany on board as our first mobile music
solution customer," said Jonas Geust, vice president, Music, Nokia.
"Mobility is a big part of music's future and now O2 Germany
customers can enjoy a seamless mobile music experience with
innovative services and features. Together with Loudeye, we can
offer operators the most comprehensive service that integrates both
the mobile and PC world, so that consumers can enjoy their music
without wondering about the underlying technology." "O2 Germany's
choice to replace their existing music services with the joint
solution developed by Loudeye and Nokia demonstrates the growing
importance of mobile music services in operator's strategies and
the ability the combined solution to scale for O2 Germany's 7
million subscribers," said Mike Brochu, president and chief
executive officer, Loudeye Corp. "This model can be vital for
operators to enhance their branding, differentiate themselves in
the marketplace and build incremental revenue streams." The Loudeye
and Nokia developed platform can be deployed and operated in more
than 30 countries.* The solution is highly customizable allowing
operators to launch advanced digital media services that meet the
particular needs of their target customer base. Nokia and Loudeye
provide a range of services to help operators integrate the
platform within their network, and to operate the music services on
a day-to-day basis. About Loudeye Corp. Loudeye is a worldwide
leader in business-to-business digital media solutions and the
outsourcing provider of choice for companies looking to maximize
the return on their digital media investment. Loudeye combines
innovative products and services with the world's largest digital
music archive, a broad catalog of licensed digital music and the
industry's leading digital media infrastructure enabling partners
to rapidly and cost effectively launch complete, customized digital
media stores and services. For more information, visit
http://www.loudeye.com/. O2 (Germany) GmbH & Co. OHG, a
subsidiary of mmO2 plc, offers its post-pay and pre-pay customers
almost blanket GSM-coverage through the own mobile communications
network and a roaming agreement with T-Mobile. Moreover the company
provides innovative mobile data services on the basis of GPRS and
UMTS technology. mmO2 plc has 23.2 million customers in the UK,
Ireland and Germany. http://www.o2.com/de. About Nokia Nokia is a
world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and
solutions for imaging, games, media and businesses. Nokia provides
equipment, solutions and services for network operators and
corporations. http://www.nokia.com/. http://www.nokia.com/ * Some
services and content may not be available in all areas. DATASOURCE:
Nokia CONTACT: Media Enquiries: Loudeye, mPRm Public Relations,
Karen DeMarco, Tel: +1-323-933-3399, Email: , Faktor 3 for Loudeye,
Nicola Wesselburg, Tel: +49-40-679446-36, Email: , Investor
relations: Michael Dougherty, Tel: +1-206-832-4000, Email : , O2
Germany, Roland Kuntze, Tel +49-(0)-89-24-42-12-14, Fax:
+49-(0)89-24-42-12-18, Email: , Nokia, Multimedia Communications,
Tel: +358-7180-45667
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