Loudeye Expands Collaboration With Coca-Cola in Europe; Launches Music Store in Switzerland
November 15 2004 - 3:05AM
PR Newswire (US)
Loudeye Expands Collaboration With Coca-Cola in Europe; Launches
Music Store in Switzerland Following Success in Great Britain and
Austria, MyCokeMusic Launches Today in Switzerland; Store Powered
by Loudeye's OD2 Services COLOGNE, Germany, Nov. 15
/PRNewswire-FirstCall/ -- Loudeye Corp., (NASDAQ:LOUD), a worldwide
leader in business-to-business digital media solutions, today
announced the expansion of its digital music collaboration with
Coca-Cola in Europe through the launch of a Coca-Cola branded music
store in Switzerland powered by Loudeye's OD2 services. Live today
at http://www.mycokemusic.ch/, consumers can search, sample, stream
and download digital music from a catalog of more than 400,000
tracks. In addition to popular international music, MyCokeMusic in
Switzerland features an extensive selection of music and artists
specific to the Swiss region. The store was launched by Coca-Cola
as a strategic marketing tool for strengthening relationships with
younger consumers and driving positive brand recognition. In
January 2004, Coca-Cola launched a music store in Great Britain
powered by Loudeye's OD2 services. The store, which can be found at
http://www.mycokemusic.com/, experienced more than 10,000 downloads
within the first 24 hours. In May 2004, Coca-Cola expanded its
music services to Austria using the OD2 platform. "The new
collaboration with Coca-Cola in Switzerland, as well as our
recently announced expansions with MSN and Wanadoo in Europe,
demonstrate the increasing significance of music downloads as a
strategic business tool," said Anke Fleischer, manager of Loudeye's
OD2 services for Germany, Austria, Switzerland and the Netherlands.
"Our worldwide presence and experience building and launching
custom branded music stores for our customers, make us an ideal
partner for companies and brands looking to deploy global music
services." About Loudeye Corp. Loudeye is a worldwide leader in
business-to-business digital media solutions and the outsourcing
provider of choice for companies looking to maximize the return on
their digital media investment. Loudeye combines innovative
products and services with the world's largest music archive and
the industry's leading digital media infrastructure enabling
partners to rapidly and cost effectively launch complete,
customized digital media stores and services. For more information,
visit http://www.loudeye.com/. Forward Looking Statements This
release contains forward-looking information within the meaning of
the Private Securities Litigation Reform Act of 1995. These
statements are based on current estimates and actual results may
differ materially due to risks, including the possibility of
adverse changes in the market for distribution of the digital media
services targeted by Loudeye's OD2 services; pricing pressures and
other activities by competitors; lack of market acceptance for
Loudeye's products and services; possible delay in the adoption of
digital media or related applications on the web or over mobile
networks in general; and other risks set forth in Loudeye's most
recent Form 10-Q, Form 10-K and other SEC filings which are
available through EDGAR at http://www.sec.gov/. Loudeye assumes no
obligation to update the forward-looking statements. DATASOURCE:
Loudeye Corp. CONTACT: U.S., Karen DeMarco, +1-323-933-3399, or ,
or Yasmeen Coning, +1-323-933-3399, or , both of mPRm Public
Relations, for Loudeye Corp.; or Europe, Peter Jefimiec of Faktor
3, +49 (40) 679 446 53, or , for Loudeye Corp.; or investor
relations, Michael Dougherty of Loudeye Corp., +1-206-832-4000, or
Web site: http://www.mycokemusic.com/ Web site:
http://www.loudeye.com/
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