Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the
“Company”), a leading online lottery services provider announces
the finalization of the acquisition of S&MI Ltd., the
technology company behind the SportLocker brand and app, with the
transaction set to close on September 1, 2024.
SportLocker has already been rebranded as Sports.com, and is now
set to develop a premier platform for sports fans worldwide over
the course of 2024/25. Sports.com is fast becoming a digital sports
entertainment platform, introducing an immersive experience that
combines innovative technology, expansive content, and
community-driven features.
Launching into New Streaming Markets and
Sports
In 2024 and 2025, Sports.com plans to venture into new streaming
markets, covering a broader spectrum of sports. This includes not
only traditional sports, such as soccer, but also emerging arenas
in esports like sim racing, which are increasing in popularity with
real world racing fans of Formula One, IndyCar and NASCAR. Fans can
look forward to live streams of high-octane events, exclusive
behind-the-scenes content, and in-depth analyses across a variety
of sports disciplines. Sports.com has also lined up strategic
acquisitions that aim to bolster the platform's content offerings,
providing fans with unparalleled access to exclusive events, teams,
and personalities.
Introducing Fully Immersive Streaming
Technology
Planned to debut next year, Sports.com's groundbreaking fully
immersive streaming technology will redefine how fans engage with
live sports. This innovation will allow real-time interactions,
multi-angle viewing, and augmented reality experiences, ensuring
maximum fan engagement like never before.
Launching a New Social Media Channel
To further enhance community engagement, Sports.com will unveil
a new social media channel dedicated exclusively to sports
enthusiasts. This platform will serve as a hub for fans to connect,
discuss, and celebrate their favorite sports, teams, and moments,
fostering a vibrant and interactive community.
Creating the Next-Gen Sports Entertainment
Platform
Sports.com is seeking to revolutionize digital sports
entertainment by offering 24/7 sports news, live streaming,
original documentaries, films, and exclusive behind-the-scenes
access. Fans will have the freedom to watch sports when and where
they want, directly on their devices, regardless of their
location.
Global Expansion and Focus on Women's
Sports
Initially launching in the USA and Europe, with targeted efforts
in the Middle East, Sports.com plans to extend its reach to Africa,
India, South America, Asia, and Australasia. A dedicated program
for women's sports will also be introduced, aiming to drive
sponsorships and generate new revenue streams for clubs and teams
across the board.
Enhanced Partnerships and Content Delivery
Leveraging the Company’s established partnerships with Mobile
Network Operators (MNOs), Sports.com will offer localized branded
sports content services. This strategy enhances the value
proposition for MNOs by catering to the growing demand for sports
video content across various markets.
Driving Growth Through Premium Content and Strategic
Collaborations
Sports.com's growth strategy focuses on premium content bundling
and direct connections with MNOs for optimal user acquisition.
Collaborations with exclusive marketing partners will further aid
in sustainably scaling user adoption.
Matthew McGahan, Chairman and CEO of Lottery.com and
Sports.com, commented:
"I am thrilled to lead Sports.com into a new era where
technology and passion for sport converge to create unparalleled
experiences for fans worldwide. Our vision is to revolutionize fan
engagement, making every moment more interactive, accessible, and
engaging. By leveraging MNO partnerships, localized content
services, and community-focused features with enhanced content and
technology, we're creating a dynamic ecosystem where fans can not
only consume sports but also connect and create in unprecedented
ways."
Marc Bircham, Director of Football Operations at
Sports.com, added:
"The acquisition heralds a new dawn in sports entertainment. Our
upcoming ventures in motor sports, sim racing, and football are set
to provide fans with content that's both engaging and
groundbreaking. We're not just changing how fans watch sports;
we're redefining how they live them."
Tim Scoffham, Founding Partner of S&MI Ltd,
said:
"With the exciting lineup for 2024 and 2025, including new
streaming markets, immersive technologies, and strategic
acquisitions, we're uniquely positioned to offer sports fans an
unparalleled experience year-round. Our vision has
always been to create a comprehensive platform that serves as the
go-to destination for sports fans. Sports.com accelerates that
goal, providing coverage of the most anticipated events and
exclusive content and insights in the sports world.”
Important Notice Regarding Forward-Looking
Statements
This press release contains statements that constitute
“forward-looking statements” within the meaning of Section 27A of
the Securities Act of 1933, as amended (the “Securities Act”), and
Section 21E of the Securities Exchange Act of 1934, as amended (the
“Exchange Act”). All statements, other than statements of present
or historical fact included in this press release, regarding the
company’s future financial performance, as well as the company’s
strategy, future operations, revenue guidance, projected costs,
prospects, plans and objectives of management are forward-looking
statements. When used in this press release, the words “could,”
“should,” “will,” “may,” “believe,” “anticipate,” “intend,”
“estimate,” “expect,” “project,” the negative of such terms and
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
such identifying words. These forward-looking statements are based
on management’s current expectations and assumptions about future
events and are based on currently available information as to the
outcome and timing of future events. Except as otherwise required
by applicable law, Lottery.com disclaims any duty to update any
forward-looking statements, all of which are expressly qualified by
the statements in this section, to reflect events or circumstances
after the date of this press release. Lottery.com cautions you that
these forward-looking statements are subject to numerous risks and
uncertainties, most of which are difficult to predict and many of
which are beyond the control of Lottery.com. In addition,
Lottery.com cautions you that the forward-looking statements
contained in this press release are subject to the following
factors: (i) the outcome of any legal proceedings that may be
instituted against Lottery.com; (ii) Lottery.com’s ability to
maintain effective internal controls over financial reporting,
including the remediation of identified material weaknesses in
internal control over financial reporting relating to segregation
of duties with respect to, and access controls to, its financial
record keeping system, and Lottery.com’s accounting staffing
levels; (iii) the effects of competition on Lottery.com’s future
business; (iv) risks related to Lottery.com’s dependence on its
intellectual property and the risk that Lottery.com’s technology
could have undetected defects or errors; (v) changes in applicable
laws or regulations; (vi) risks related to the COVID-19 pandemic
and its effect directly on Lottery.com and the economy generally;
(vii) risks relating to privacy and data protection laws, privacy
or data breaches, or the loss of data; (viii) the possibility that
Lottery.com may be adversely affected by other economic, business,
and/or competitive factors; (ix) the ability of Lottery.com to
achieve its strategic and growth objectives as stated or at all;
and (x) those factors discussed in the proxy statement/prospectus
filed by Lottery.com with the SEC under the heading “Risk Factors”
and the other documents filed, or to be filed, by Lottery.com with
the SEC. Should one or more of the risks or uncertainties described
in this press release materialize or should underlying assumptions
prove incorrect, actual results and plans could differ materially
from those expressed in any forward-looking statements. Additional
information concerning these and other factors that may impact the
operations and projections discussed herein can be found in the
reports that Lottery.com has filed and will file from time to time
with the SEC. These SEC filings are available publicly on the SEC’s
website at www.sec.gov.
This press release was published by a CLEAR® Verified
individual.
Lottery.com Contact: press@lottery.com
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