LOS ANGELES, Oct. 6, 2016 /PRNewswire/ -- Evite, the
leading service for bringing people together, is the winner of two
IMPACT Awards: Social Media Campaign – Integrated Strategy and Best
Non-Profit Campaign. The IMPACT Awards, handed out by the Internet
Marketing Association, exemplify best-in-class creativity,
expertise, and results achieved by the top practitioners of
internet marketing across every business segment.
Evite's winning social campaign launched Evite's new line of Pet
Party invitations with a contest in July in which entrants uploaded
photos of their pets using #PawtyPeople. Over 8,000 votes were
counted over a 14-day voting period and, in the end, a
five-year-old Netherland Dwarf rabbit named Chestnut claimed top
honors – which included a Premium Evite invitation featuring
Chestnut, and a pet portrait painted by Evite's invitation
designers.
Evite was recognized not only as a company with forward-thinking
marketing strategies that excite customers, but also as one that
helps customers do social good.
The IMPACT Award for Best Non-Profit Campaign honored Evite
Donations™, a partnership between Evite and Santa-Monica based charitable donations
company Pledgeling. Launched in September
2015, Evite Donations turned every event into an opportunity
to give back. Evite Donations allows hosts to add a charity of
choice to their invitations by choosing from over 10,000+
nonprofits in the Pledgeling network or suggesting a new nonprofit
be added. In its first year, hosts and guests have raised over
one million dollars for social good
through Evite's joint product and marketing efforts.
"We are extremely honored to win these two awards," noted
Robert McDaniel, Evite's VP of
Marketing. "Through coordinated team effort, hard work, and a
passion to make our customers' events even more memorable, we
assembled winning campaigns that truly made an impact for our
customers."
The award winners were announced during the IMPACT16 event held
at the Aria Campus in Las Vegas,
Nevada.
About Evite
Evite (www.evite.com) is the leading
digital service for bringing people together. The company has sent
over 2 billion event invitations in its history, enabling
approximately 3 billion unique face-to-face connections. Evite
makes getting together effortless and more memorable for its 100+
million annual users. Launched in 1998, Evite is headquartered in
Los Angeles and is a subsidiary of
Liberty Interactive Corporation, attributed to the Liberty Ventures
Group (NASDAQ: LVNTA, LVNTB).
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SOURCE Evite