Marchex Signs Major International Luxury Automotive Brand to AI-Powered Conversation Intelligence Platform
May 23 2024 - 9:00AM
Business Wire
Marchex Spotlight Now Integrated by Ten
Automotive Brands
Marchex (NASDAQ: MCHX), which harnesses the power of AI and
conversational intelligence to drive operational excellence and
revenue acceleration, today announced a multi-year engagement with
a major international luxury automotive brand customer. The new
customer will integrate and deploy Marchex Spotlight, a key
application of the company’s AI-powered conversation intelligence
platform that enables original equipment manufacturers (OEMs),
brands and dealers to increase revenue and improve brand loyalty by
easily understanding business-to-consumer conversations, including
those which have been mishandled or failed.
Marchex’s AI-powered conversational intelligence platform is now
being strategically utilized by ten major automotive brands, which
represent more than 8,800 dealers and more than 50% of the
franchised dealerships in the United States. Marchex’s product
platform also enables it to further expand its relationships
through deeper integration with these brands and their dealership
channels.
Marchex Spotlight measures trends, patterns, and critical
insights across a brand or network of business locations to the
regional or local level. It focuses on failed conversations while
benchmarking business performance and identifying failures in the
customer journey that impact revenue and operational efficiency.
Marchex Spotlight can automatically classify and prescriptively
signal when businesses can act to improve revenue performance and
customer experience, and which specific actions will be most
impactful.
“We are thrilled to partner with our newest OEM to deliver
valuable and actionable insights as a core part of their strategic
initiative regarding operational excellence,” said Edwin Miller,
Marchex CEO. “We are seeing strong engagement and adoption in the
automotive vertical as our solutions empower our customers to
better understand their customers’ needs and sell more. We look
forward to extending our market leadership, as Marchex Spotlight is
engineered to be replicated into other vertical business
categories.”
About Marchex
Marchex harnesses the power of AI and omnichannel conversational
intelligence to provide actionable insights aligned with
prescriptive vertical market data analytics, driving operational
excellence and revenue acceleration. Marchex enables executive,
sales, and marketing teams to optimize customer journey experiences
across communications channels. Through our prescriptive analytics
solutions, we enable the alignment of enterprise strategy,
empowering businesses to increase revenue through informed
decision-making and strategic execution. Marchex provides
conversational intelligence AI-powered solutions for market-leading
companies in leading B2B2C vertical markets, including several of
the world’s most innovative and successful brands.
Please visit www.marchex.com, www.marchex.com/blog or @marchex
on X (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company and its
business.
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version on businesswire.com: https://www.businesswire.com/news/home/20240523105261/en/
Marchex, Inc. Investor Relations Trevor Caldwell, 206-331-3600
ir@marchex.com
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