Marchex Names Bill Day, Co-Founder and Former CEO of About.com, as Chief Media Officer
August 09 2007 - 4:21PM
Business Wire
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online
advertising�company�and leading publisher of�local content, today
announced that it has named Internet veteran Bill Day as Chief
Media Officer. In this newly created role, Day will oversee
Marchex�s media strategy, including its online content,
consumer-facing initiatives and related advertising strategies.
With this announcement, Day assumes responsibility for certain
areas and strategies which previously were directed by Marchex
Chairman and Chief Executive Officer Russell C. Horowitz. Day, who
assumes his new position immediately, will report directly to
Horowitz. �Local search and locally developed and oriented content
will be one of the key drivers for the search market over the next
five years and Marchex is in a phenomenal position to be a leader
in this category,� said Day. �I believe that Marchex�s innovative
content initiatives are truly ahead of the curve and I look forward
to building on the current momentum and helping to take Marchex�s
local consumer experience and related advertising opportunities to
the next level." �Bill�s extensive track record and expertise in
building innovative, consumer media properties and in operating
online advertising businesses will enable him to provide important
strategic direction to our consumer-facing initiatives," said
Horowitz. �With Bill�s leadership, we are well positioned to
realize the significant growth potential of our network and develop
it into a leading brand in the local space.� Prior to joining
Marchex, Day was a co-founder and CEO of About.com, a pioneer in
providing vertically focused original consumer information and
advice. He grew About.com to one of the most highly trafficked
content destinations on the Internet, a top 20 global online media
network covering more than 700 topics and 50,000 subjects used by
tens of millions of monthly users to find highly targeted, useful
information. While at About.com, he also pioneered contextual
pay-per-click advertising through the launch of the Sprinks
Network. Following Primedia�s acquisition of About.com in 2000, Day
continued as CEO of About.com, running the division within Primedia
through 2003. More recently, from 2004 to 2007, he has been the CEO
of MeMedia (formerly WhenU), a privately-held behavioral
advertising network. He received his B.S. in Mechanical Engineering
from Yale University, and his M.B.A. from the Wharton School of the
University of Pennsylvania. About Marchex, Inc. Marchex
(www.marchex.com) is a local online advertising company and leading
publisher of local content. Marchex's innovative advertising
platform delivers search marketing products and services for local
and national advertisers. Marchex's local content network, one of
the largest online, helps consumers make better, more informed
local decisions though its network of content-rich Web sites that
reach tens of millions of unique visitors each month. Forward
looking statements: This press release contains forward-looking
statements that involve substantial risks and uncertainties. All
statements, other than statements of historical facts, included in
this press release regarding our strategy, future operations,
future financial position, future revenues, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex's actual results to differ materially from
those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. KEYWORDS:
Search Marketing Online Advertising Search Engines Shopping Search
Local Search
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