MDMD Mediamind Technologies Inc. (MM)

Enterprise Connect - AudioCodes (Nasdaq:AUDC), a leading provider of Voice over IP (VoIP) technologies and Voice Network products, today announced that MediaMind (Nasdaq:MDMD), a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign performance, has selected AudioCodes' products to enable the migration to a new Unified Communications system, based on Microsoft Lync. MediaMind will be migrating its 16 sites in 12 countries to use the AudioCodes' VoIP infrastructure, including Mediant Survivable Branch Appliances, SPS (SIP Phone Support), 300HD IP Phones and the AudioCodes Enterprise Mobility solution.

"As we service the largest advertisers globally, our choice of a Unified Communications system was taken very seriously," said Efi Cohen, Vice President Technology, MediaMind. "We evaluated a number of potential suppliers, and learned that the combination of Microsoft and AudioCodes offers us the best match for our needs. AudioCodes products enable us to make the best out of the Microsoft UC environment, by integrating it seamlessly with the PSTN, desktop IP Phones and mobile devices. We plan to install the AudioCodes Survivable Branch Appliances in each of our sites, enabling survivable connection of the branch UC users into the PSTN and inside the corporate network. All of our employees will be using an AudioCodes 320HD IP Phone. For Enterprise mobility, which was a major requirement for our environment, we will be using AudioCodes VMAS Enterprise Edition clients, providing MediaMind employees with mobile access into the UC network."

"MediaMind is paving the way to an innovative global UC deployment that truly brings enhanced collaboration tools to its employees with the Microsoft UC solution," said Nimrod Borovsky, Vice President of Marketing at AudioCodes. "The new survivability functionality built into the Lync environment that is enabled by our Survivable Branch Appliances, and the expanded choices of affordable and versatile end devices such as our 300HD IP Phones and VMAS Enterprise Edition clients, make Lync ready for prime time with any size enterprise."

AudioCodes will be exhibiting at Enterprise Connect, Orlando, Florida, February 28 – March 3, 2011 at Booth #1223.

About AudioCodes

AudioCodes Ltd. (Nasdaq:AUDC) designs, develops and sells advanced Voice over IP (VoIP) and converged VoIP and Data networking products and applications to Service Providers and Enterprises. AudioCodes is a VoIP technology market leader focused on converged VoIP & data communications and its products are deployed globally in Broadband, Mobile, Cable, and Enterprise networks. The company provides a range of innovative, cost-effective products including Media Gateways, Multi-Service Business Gateways, Session Border Controllers (SBC), Residential Gateways, IP Phones, Media Servers and Value Added Applications. AudioCodes' underlying technology, VoIPerfectHD™, relies on AudioCodes' leadership in DSP, voice coding and voice processing technologies. AudioCodes High Definition (HD) VoIP technologies and products provide enhanced intelligibility and a better end user communication experience in Voice communications. For more information on AudioCodes, visit http://www.audiocodes.com

About MediaMind

MediaMind Technologies Inc. (Nasdaq:MDMD) is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Statements concerning AudioCodes' business outlook or future economic performance; product introductions and plans and objectives related thereto; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements'' as that term is defined under U.S. Federal securities laws. Forward-looking statements are subject to various risks, uncertainties and other factors that could cause actual results to differ materially from those stated in such statements. These risks, uncertainties and factors include, but are not limited to: the effect of global economic conditions in general and conditions in AudioCodes' industry and target markets in particular; shifts in supply and demand; market acceptance of new products and continuing products' demand; the impact of competitive products and pricing on AudioCodes' and its customers' products and markets; timely product and technology development/upgrades and the ability to manage changes in market conditions as needed; possible disruptions from acquisitions; the integration of acquired companies' products and operations into AudioCodes' business; and other factors detailed in AudioCodes' filings with the Securities and Exchange Commission. AudioCodes assumes no obligation to update the information in this release.

©2011 AudioCodes Ltd. All rights reserved. AudioCodes, AC, AudioCoded, Ardito, CTI2, CTI², CTI Squared, HD VoIP, HD VoIP Sounds Better, InTouch, IPmedia, Mediant, MediaPack, NetCoder, Netrake, Nuera, Open Solutions Network, OSN, Stretto, TrunkPack, VMAS, VoicePacketizer, VoIPerfect, VoIPerfectHD, What's Inside Matters, Your Gateway To VoIP and 3GX are trademarks or registered trademarks of AudioCodes Limited. All other products or trademarks are property of their respective owners. Product specifications are subject to change without notice.

CONTACT:  Shirley Nakar
          AudioCodes
          Tel: +972-3-976-4000
          Shirley@audiocodes.com