Superlatus Inc. ('Superlatus' or the 'Company') recently merged
with TRxADE HEALTH, Inc. (NASDAQ: MEDS) and is gearing up to
revolutionize the snack industry. The Company has unveiled its
intent to introduce pulse-based twisted protein snacks through its
Brave Robot brand. This disruptive innovation leverages the
advanced food extrusion technology from Sapientia Technology, LLC
('Sapientia'), a wholly-owned subsidiary of the Company.
Superlatus' subsidiaries operate complementary
businesses and exhibit synergies; the Company has designed the
overall growth and expansion strategy to leverage these inherent
advantages to generate superior returns, drive growth, and enhance
competitiveness. To exploit the combined power of unique food
technology developed by well-known scientist Dr. Gino Bortone,
inventor of Cheetos Frito-Lay's Twisted Cheetos, and to leverage
the widespread popularity and distribution of the Brave Robot
brand, the Company expects to be successful in the snack food
sector, projected to be worth a staggering $736 billion by
2026.
Serving as Superlatus' Chief Technology Officer,
Dr. Eugenio Bortone's credentials are unmatched. As an acclaimed
food scientist and extrusion specialist, he's credited with four
pioneering patents focusing on the unique shape and texture of
"protein curls" and crispy puff-style snacks. During his tenure at
Frito Lay, Dr. Bortone was the brain behind several blockbuster
products, including the iconic Twisted Cheetos.
"Over 100,000 schools and institutions serve
school lunches to 29.6 million students daily. We know soft drinks
and traditional chips are the most frequent items sold in vending
machines at school," said Superlatus interim CEO Tim Alford. "By
dominating and leading the better-for-you (BFY) snack category in
the schools, colleges, and universities across the continental
United States, we have the unique opportunity to grow rapidly as
our products have a long shelf-life, no chemicals, and there are no
freezing costs."
The pulse-based twisted protein snack under the
Brave Robot portfolio will be well-positioned to solve the problem
of empty calories with tasty snacks. When compared to traditional
snacks, it will have 25% less calories (112 calories), over 300%
more protein (8 g), 200% fiber (3 g), 40% less fat (6 g), 67% less
saturated fat (0.5 g), 20% less sodium (200 mg), at an affordable
price point of less than $2.00 per bag. As a proof of concept, The
pulse-based twisted protein snacks are already being sold in 300
Federated Co-Operatives in Canada under different private labels.
The Company expects to market the Brave Robot snacks in the United
States in early 2024.
About The Urgent
Company The Urgent Company is a new type of CPG
company with a singular focus on the next generation of consumer
brands that harness the latest in innovation and science to
create revolutionary, delicious, and sustainable animal-free foods
with less impact on the planet. The Urgent Company made its
marketplace premiere with the launch of Brave Robot, a
revolutionary ice cream made with Perfect Day's non-animal whey
protein, which uses science and a little bit of technology to
remove animals from the equation without sacrificing the indulgent
taste and texture of dairy. Visit theurgentcompany.com to
learn more.
About Brave Robot
Brave Robot is the premier brand from The Urgent
Company, a new type of CPG company with a singular focus on
discovering new applications for science and technology that make
better, more sustainable products, starting with food. Unlike
plant-based alternatives that don't taste like dairy, Brave Robot
is evolving how ice cream is made to be sustainable and delicious.
Made with animal-free whey protein from Perfect Day, Brave Robot
isn't like dairy. It is dairy, just without the cow - meaning it's
also lactose-free and vegan-friendly. Visit BraveRobot.Co to learn
more.
About Superlatus,
Inc.
Superlatus is a diversified food technology
company with distribution capabilities. We scale food innovation
and transformational change to our food systems to optimize food
security and population health via innovative CPG products,
agrotech, food tech, plant-based proteins, and alt-proteins. We
provide industry-leading processing and forming technologies that
create high-nutrition, high-taste, and textured foods. Our
management team comprises world-class food executives with an
unparalleled understanding of technology and taste. For more
information on Superlatus, please visit Superlatus' website
at https://www.superlatusfoods.com.
About TRxADE
HEALTH, INC.
TRxADE HEALTH (NASDAQ: MEDS) is a health
services IT company focused on digitalizing the retail pharmacy
experience by optimizing drug procurement, the prescription journey
and patient engagement in the US. The Company operates the TRxADE
drug procurement marketplace serving approximately 14,500+ members
nationwide, fostering price transparency and under the Bonum Health
brand, offering patient centric telehealth services. The Company
plans to exit the health services IT business. For more information
on TRxADE HEALTH, please visit the Company's IR websiteat
investors.trxadegroup.com.
Forward-Looking Statements
This press release contains certain statements
that may be deemed to be "forward-looking statements" within the
federal securities laws, including the safe harbor provisions under
the Private Securities Litigation Reform Act of 1995. Statements
that are not historical are forward- looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements relate to future events or our future performance or
future financial condition. These forward-looking statements are
not historical facts, but rather are based on current expectations,
estimates and projections about our Company, our industry, our
beliefs and our assumptions. Such forward-looking statements
include, but are not limited to, statements regarding our or our
management team's expectations, hopes, beliefs, intentions or
strategies regarding the future. In addition, any statements that
refer to projections, forecasts or other characterizations of
future events or circumstances, including any underlying
assumptions, are forward-looking statements. In some cases, you can
identify forward-looking statements by the following words:
"anticipate," "believe," "continue," "could," "estimate," "expect,"
"intend," "may," "ongoing," "plan," "potential," "predict,"
"project," "should," or the negative of these terms or other
similar expressions, but the absence of these words does not mean
that a statement is not forward-looking. Forward-looking statements
are subject to a number of risks and uncertainties (some of which
are beyond our control) that may cause actual results or
performance to be materially different from those expressed or
implied by such forward-looking statements. Accordingly, readers
should not place undue reliance on any forward-looking statements.
These risks include risks relating to agreements with third
parties; our ability to raise funding in the future, as needed, and
the terms of such funding, including potential dilution caused
thereby; our ability to continue as a going concern; security
interests under certain of our credit arrangements; our ability to
maintain the listing of our common stock on the Nasdaq Capital
Market; claims relating to alleged violations of intellectual
property rights of others; the outcome of any current legal
proceedings or future legal proceedings that may be instituted
against us; unanticipated difficulties or expenditures relating to
our business plan; and those risks detailed in TRxADE's most recent
Annual Report on Form 10-K and subsequent reports filed with the
Securities and Exchange Commission.
Forward-looking statements speak only as of the
date they are made. The TRxADE undertakes no obligation to update
or revise any forward-looking statements, whether as a result of
new information, future events or otherwise that occur after that
date, except as otherwise provided by law.
Investor Contact:
Skyline Corporate Communications Group, LLCScott Powell,
PresidentOne Rockefeller Plaza, 11th FloorNew York, NY
10020Office: (646) 893-5835Email: info@skylineccg.com
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