National Retailer Celebrates South Dakota Homecoming
November 14 2013 - 9:00AM
Business Wire
Mattress Firm founder opens franchise locations
in Sioux Falls
What do Mount Rushmore, Tom Brokaw and Mattress Firm’s three
founders have in common? They all call the great state of South
Dakota home. Today, after 27 years in business and with more than
1,000 stores across the country, Mattress Firm announced that one
of its founders, Harry Roberts, is bringing the company back to his
hometown, and opening the first three franchise stores in South
Dakota. The first store is slated to open November 16, 2013 at 4207
W. 41st St., Sioux Falls, SD 57106.
While Mattress Firm was founded in Houston, Texas all three of
its founders hail from South Dakota. Harry Roberts, a founder and
current franchise owner, has been the driving force behind bringing
the company back to South Dakota and establishing a store presence
in the state.
“While Mattress Firm stores may be new to South Dakota, South
Dakota isn’t new to Mattress Firm,” said Roberts, “University of
South Dakota graduates fill many roles in the organization today
including our EVP of Marketing, VP of Learning & Development,
VP of Sales & Operations, Director of Talent, Acquisition &
Recruiting and several field leadership roles. I’m very excited
that by building a presence in our home state, we will be able to
provide more employment opportunities, and also offer our wide
selection of mattresses and excellent customer service to local
customers.”
When Harry Roberts, Paul Stork and Steve Fendrich started
Mattress Firm in 1986, they set out to create a unique shopping
experience for their guests by providing a large selection of
quality name brand mattresses at a competitive price in a clean,
upscale environment. This store environment didn’t exist in the
1980s. In fact, Mattress Firm stores were among the first to remove
mattresses from plastic covers so that guests could comfortably
test them.
Today, guests can test the latest in sleep technology and
compare more than 55 different models of mattresses from top
manufacturers such as Sealy, Serta, Simmons and Tempur-Pedic. The
store design is centered around Mattress Firm’s “Comfort by Color”
concept, which allows customers to easily move throughout the store
to browse and compare the different styles and brands based on the
comfort level of the mattress: Firm (Yellow), Plush (Orange),
Pillow Top (Red) and Personalized (Blue). Customers can also browse
online at www.mattressfirm.com
“Mattress Firm has come a long way in the past 27 years,” said
Steve Stagner, President and CEO of Mattress Firm. “Harry Roberts
is one of the most talented businessmen that I know. He established
a truly unique company and store concept that continues to grow and
resonate with customers around the country. He exemplifies hard
work, dedication and focus on our customers, and we are very
pleased that he will be leading the new stores in South
Dakota.”
The homecoming to South Dakota brings a great sense of
accomplishment to Roberts. “It feels good to be able to serve the
community I grew up in. Mattress Firm has changed my life as well
as countless others. I continue to believe in this company today
because it’s about people – the people that work here, the people
we partner with and the people we serve,” expressed Roberts. “This
has been an incredible journey and I’m so happy to be bringing
Mattress Firm home to South Dakota.”
About Mattress Firm
Houston-based Mattress Firm (NASDAQ:MFRM) is a high growth
specialty retailer, recognized as one of the nation’s largest
specialty bedding companies, offering a broad selection of both
traditional and specialty mattresses, bedding accessories and
related products from leading manufacturers. With more than 1,100
stores across 28 states, Mattress Firm has the largest geographic
footprint in the United States among mattress specialty retailers.
Mattress Firm offers customers comfortable store environments,
guarantees on price, comfort and service, and highly-trained sales
professionals. The company recently ranked #7 in Workplace
Dynamics’ 2012 “National Top 150 Workplaces” Survey. More
information at www.mattressfirm.com
For Mattress Firm:Sunni Goodman,
713-343-3579sunni.goodman@mattressfirm.comorJeff Dorman,
203-682-8324jeff.dorman@icrinc.comorHarry
Robertsharry.roberts@mattressfirm.com
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