Magnite Launches Prebid Page Integration to Help Publishers Simplify Header Bidding Configurations
March 17 2022 - 8:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel
sell-side advertising platform, today announced the launch of a new
solution called Prebid Page Integration (PPI), a framework for
integrating Prebid.js with publisher websites. Prebid.js is the
most widely adopted header bidding solution in the world.
The solution will enable publishers to integrate Prebid with
their preferred ad server in a simplified way, requiring fewer
engineering resources. To democratize access to this technology,
Magnite is in the process of open sourcing PPI so that publishers
of all sizes can deploy, configure, and optimize their own
Prebid-based header bidding solution.
“PPI saves publishers time with a more efficient workflow,
giving them more time to focus on improving their monetization and
user experience instead of Prebid setup,” said Garrett McGrath,
Senior Vice President, Product at Magnite. “As we were developing
this framework, we realized the benefits were too great to restrict
it only to our own clients. In open sourcing the code, we hope to
help democratize online advertising and put more power and control
in publishers’ hands.”
PPI is the latest Demand Manager feature that Magnite will open
source. Other initiatives that Magnite has developed and shared
with the wider Prebid community include the Control Center identity
management tool.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent
sell-side advertising platform. Publishers use our technology to
monetize their content across all screens and formats including
CTV, online video, display, and audio. The world's leading agencies
and brands trust our platform to access brand-safe, high-quality ad
inventory and execute billions of advertising transactions each
month. Anchored in bustling New York City, sunny Los Angeles, mile
high Denver, historic London, and down under in Sydney, Magnite has
offices across North America, EMEA, LATAM, and APAC.
Media Contact
Kar Yi Limklim@magnite.com917-658-1994
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