FFalcon Selects SpringServe to Power TCL Channel Advertising Offering
March 31 2022 - 8:00AM
SpringServe, the leading independent TV ad serving platform, today
announced a strategic integration with FFalcon to power the TCL
Channel inventory.
SpringServe’s advanced ad serving and inventory management
technology helps clients streamline their monetization to capture
the full value of their inventory, all while ensuring high quality
ad experiences. Through this integration, SpringServe can power
direct-sold and programmatic campaigns and the flexibility of its
platform will allow FFalcon to help optimize and measure campaign
performance.
FFalcon operates the global smart TV platforms for TCL, one of
the major TV manufacturers to provide consumers with premium
content services such as video, applications, games, music, apps
and TV shopping experiences. With a global footprint spanning more
than 160 countries across six continents, FFalcon has now developed
into the world’s leading internet and AIxIoT service platform.
“SpringServe’s platform is specifically designed to support
video publishers and working with leading OEMs such as FFalcon is a
natural next step as we continue to expand our global footprint,”
said Leon Siotis, Head of International, SpringServe. “This will
bring more inventory options for content owners and video creators
to power CTV campaigns in streaming environments. Our platform
enables advertisers to better engage with audiences through a great
end-user experience wherever they consume content.”
A unique consideration for OEM publishers is that the viewer
experience starts as soon as the consumer turns on the TV and
navigates the home screen. Leveraging this first-viewer advantage,
SpringServe supports features such as native tile ads that allow
OEMs and advertisers to reach viewers before they select a
dedicated streaming app.
About SpringServeSpringServe, now part of
Magnite, is the leading independent ad serving platform,
purpose-built for OTT, CTV and video advertising. Its software
offers a full stack of ad serving, optimization and automation
solutions that make video ad serving smarter across devices.
Trusted by leading publishers & advanced TV distributors, its
platform delivers control, transparency, and analytics to increase
ad performance and revenue from media sales. For more information,
visit http://www.springserve.com.
About FFalconInvested jointly by TCL
Electronics, Tencent and Southern TV New Media, FFalcon is
responsible for the global operation of TCL Smart Screens,
providing premium content services such as video, applications,
games, music, apps and TV shopping experiences. FFalcon has now
developed into the world’s leading internet and AIxIoT service
platform bringing great user experience in 160+ countries across
six continents.
SpringServe Media Contacts Danielle DeVoren /
Brittany Tibaldi215-206-3111 / 347-487-6794ddevoren@kcsa.com /
btibaldi@kcsa.com
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