Magnite Announces Next Generation CTV and OTT Monetization Platform: Magnite Streaming
February 07 2023 - 8:00AM
Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel
sell-side advertising platform, today announced Magnite Streaming,
a singular supply-side platform that merges leading technology from
the Magnite CTV and SpotX platforms. Magnite Streaming empowers
media owners to maximize the value of their assets holistically
across live and VOD inventory, CTV and OTT environments, and
addressable linear, while gaining insights to more efficiently and
effectively drive their businesses. Magnite’s CTV and OTT clients
include AMC Networks, DISH Media, Disney Advertising, FOX
Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros.
Discovery, among others. Magnite Streaming also provides
advertisers with unparalleled access to CTV and OTT inventory,
audience targeting capabilities and real-time reporting.
The debut of Magnite Streaming coincides with the release of
Magnite’s proprietary research study, “Streaming Continues To
Surge: An In-Depth Look at How Ads Are Powering Streaming Growth.1”
According to the research, streaming TV is the most watched form of
TV. 81% of respondents said they watched streaming TV, compared to
48% and 30% who reported watching paid traditional TV and broadcast
TV, respectively. The study also uncovered respondents are looking
to lower their paid streaming subscriptions in favor of free or
reduced-cost ad-supported streaming and 86% of streaming TV viewers
reported watching some form of ad-supported content.
Sean Buckley, Chief Revenue Officer of Magnite, remarked
“Consumers are embracing streaming as their preferred way of
watching TV and increasingly adopting ad-supported services to gain
access to more premium entertainment without straining their
budgets. Media owners are eager to meet this demand and the
challenge many face is how to integrate and manage high quality ad
experiences across their diverse content portfolios. Magnite
Streaming addresses these concerns by bringing together the leading
technology and tools that a media owner needs at every stage of the
advertising process in one unified platform.”
Magnite Streaming unites sophisticated end-to-end features
within one platform including:
- Comprehensive seller deal management capabilities to monetize
all types of long-form video content.
- Inventory curation tools purpose-built for video such as
advanced podding, frequency capping, and reserved/upfront inventory
management.
- Multi-faceted audience activation features including seller
defined audiences, third-party data integrations, and secure data
matching.
- Responsive reporting and dashboards that provide real time
alerts and insights.
- Innovative technology to help publishers optimize live
inventory, including the award-winning Live Stream Acceleration
(LSA) tool.
- Intuitive platform interface and streamlined workflows for deal
creation and management, created for all users, from digital ad ops
to senior revenue executives.
Magnite is pleased to launch Magnite Streaming with the support
of industry-leading clients:
“At AMC Networks, our rapid growth on ad-supported streaming
platforms, with a programmatic first approach, requires modern ad
tech infrastructure, built by those who understand the unique needs
of media owners,” said Evan Adlman, Senior Vice President, Advanced
Advertising and Digital Partnerships at AMC Networks. “We continue
to be impressed by the Magnite team's innovative solutions and
outstanding client service and support. The launch of Magnite
Streaming is an exciting development we hope opens more doors for
publishers like ourselves.”
"Together with Magnite we have made significant strides to
streamline the programmatic buying experience of our premium SLING
TV inventory," says Andrew Tint, General Manager, Programmatic at
DISH Media. "We’ve seen positive results using Magnite’s
first-to-market solutions such as Live Stream Acceleration (LSA) to
enhance the monetization of our video inventory. Having the
strength of Magnite’s CTV and OTT features under one platform will
streamline our work flow even further."
“Every technology partner VIZIO works with is required to help
improve the overall viewer experience at home,” said Travis
Hockersmith, Group VP at VIZIO Ads. “Magnite's focus on quality,
brand safety and efficiency is a reliable supplement to our
advertising infrastructure, which in turn helps us deliver a better
experience for our customers.”
“Given the breadth of our video content across different apps
and distribution points, a central platform that allows us to
optimize yield, troubleshoot campaigns and get real-time feedback
is an incredibly powerful asset,” said Jill Steinhauser, Senior
Vice President, Ad Sales Planning and Operations at Warner Bros.
Discovery. “We look forward to using the Magnite Streaming platform
to further build and unify our advertising strategy and unlock
greater efficiencies in the process.”
To learn more about Magnite Streaming, please see this blog post
from Magnite’s SVP, Product Management, Paige Bilins.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact
Charlstie Veithcveith@magnite.com516-300-3569
1 based on a nationally represented sample of 2,098 consumers
aged 16-74 in the US who watch 7+ hours of TV each week
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