TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency
February 14 2023 - 8:00AM
Magnite (Nasdaq: MGNI), the largest independent sell-side
advertising platform, today announced TMB (Trusted Media Brands),
the leading community-driven entertainment company, has selected
Magnite’s Demand Manager as its pre-bid wrapper solution. TMB
leverages Magnite as one of its preferred omnichannel sell-side
platforms (SSPs). SpringServe, now part of Magnite, will serve as
TMB’s ad server of record for OTT video content.
TMB's portfolio of leading brands, which includes FailArmy,
Family Handyman, People Are Awesome, Reader's Digest, Taste of
Home, The Healthy, and The Pet Collective, reaches more than 200
million consumers worldwide across every screen. In August 2021,
TMB acquired streaming and social video company Jukin Media to
expand its OTT video footprint.
“For many years TMB has enjoyed a successful relationship with
Magnite and SpringServe as our business has grown across screens
and formats,” said Mike Richter, SVP Global Revenue Operations at
TMB. “Magnite’s omnichannel expertise and technical capabilities
have helped us scale our programmatic strategy and identify areas
of improvement within our programmatic set up. SpringServe’s
advanced ad serving features improve our operations, help us better
manage our inventory and helps boost yield, so we’re excited to
strengthen this connection.”
As one of TMB’s preferred SSP partners, Magnite facilitates
access to TMB’s portfolio of community-driven lifestyle media
brands. TMB implemented an A/B test through Magnite’s Demand
Manager resulting in a 7.8% increase in rCPMs across all of their
wrappers. Demand Manager is Magnite’s wrapper services solution
that empowers publishers with tools, insights, and data to tune
Prebid to their specific needs, creating value for every
impression.
“Our teams and technology support media owners across any and
every screen and format and TMB is a great example of a content
owner that can tap into the full extent of our offerings due to
their scale,” said Mike Laband, Senior Vice President of
Programmatic Platforms at Magnite. “As TMB continues to increase
their content offerings across streaming video, display and mobile,
we’re eager to help them simplify workflows and unlock
opportunities through programmatic.”
“Working with the TMB team to test new technology and implement
features within their ad stack to deliver better results has been a
really positive experience,” says Chris Signore, VP, Head of Sales
at SpringServe. “The feedback we’re received from TMB has helped us
refine solutions like our inventory routing functionality and ad
quality tools via Bingewatcher to more closely monitor assets
served through SpringServe. It’s been motivating to see the
relationship scale in a significant way.”
About Magnite We’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
About TMB
TMB (Trusted Media Brands) is the world's leading
community-driven entertainment company. Our portfolio of leading
brands that includes FailArmy, Family Handyman, People Are Awesome,
Reader's Digest, Taste of Home, The Healthy, and The Pet
Collective, is powered by content that's inspired and created by
our fans. Engaging more than 200 million consumers worldwide, our
content -- available across streaming TV, social media, web, and
print -- sparks curiosity, fuels laughter, and inspires people to
live big, full, fantastic lives. Learn more about our brands, our
data-driven marketing solutions, our award-winning licensing
services, and much more at www.tmbi.com.
Media Contact
Kar Yi Limklim@magnite.com917-658-1994
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