Rakuten Advertising Adopts SpringServe Tiles to Strengthen Impact of Ad-Supported Campaigns on Rakuten TV
February 16 2023 - 3:00AM
SpringServe, the leading independent TV ad serving platform now
part of Magnite (Nasdaq: MGNI), today announced that Rakuten
Advertising has adopted the SpringServe Tiles solution to
strengthen the impact of ad-supported campaigns on Rakuten TV. As
one of the leading VOD platforms in Europe combining TVOD, SVOD and
AVOD services, integrating the SpringServe Tiles format within
Rakuten TV will allow brands to balance personalisation and
monetisation, while preserving the user experience.
“At Rakuten Advertising, we’re always looking for ways to
maximise the impact of our client’s advertising campaigns. The
expansion of our relationship with SpringServe will allow us to
leverage the proven Tiles technology to enable advertisers to
deliver innovative and contextually relevant content and messaging
to engaged audiences where they’re watching,” said James Collins,
SVP Media, at Rakuten Advertising.
Tiles provides new ad monetisation opportunities for advertisers
looking to reach engaged users on CTV home screens and its use
within the Rakuten TV app highlights the product’s flexibility.
SpringServe’s advanced ad serving functionality, including
reporting and targeting, is built into the Tiles format, creating
greater workflow efficiencies.
“We created Tiles to bring the precision of video ad serving to
the content discovery experience users see when they turn on their
connected TVs,” said Leon Siotis, Head of International at
SpringServe. “This technology enables brands to reach consumers
during the most important initial interaction they have with their
television, the navigation of the home screen.”
About SpringServe
SpringServe, now part of Magnite, is the leading independent ad
serving platform, purpose-built for OTT, CTV and video advertising.
Its software offers a full stack of ad serving, optimization and
automation solutions that make video ad serving smarter across
devices. Trusted by leading publishers & advanced TV
distributors, its platform delivers control, transparency, and
analytics to help increase ad performance and revenue from media
sales. For more information,
visit http://www.springserve.com.
About Rakuten AdvertisingRakuten Advertising
delivers people, performance and brand-driven ad solutions that
help the world’s top brands connect with unique, highly engaged
audiences – from awareness to activation. Backed by
industry-leading technology, global media properties, and the
largest partner ecosystem, Rakuten Advertising taps into decades of
data and experience to develop the strategies and ad experiences
that will drive engagement, sales, loyalty, and beyond. A leader in
the industry since its beginnings, Rakuten Advertising is a
division of Rakuten Inc. (4755: TOKYO), one of the world’s leading
internet service companies. The company is headquartered in New
York City, with offices throughout EMEA, APAC, LATAM, and North
America. Learn more at RakutenAdvertising.com.
About Rakuten TVRakuten TV is one of
the leading Video On-Demand platforms in Europe that combines TVOD
(Transactional video-on-demand), SVOD (Subscription
video-on-demand), AVOD (Advertising video-on-demand) and FAST
channels (Free Ad-Supported Streaming TV) providing users with a
universe of content and making the whole entertainment experience
easier.
The TVOD service offers an authentic cinematic
experience with the latest releases to buy or rent in high audio
and video quality. The SVOD service allows subscription to the
premium service Lionsgate+. The advertising-supported offering
comprises AVOD and FAST services. The AVOD service features more
than 10,000 titles available on-demand, including films,
documentaries and series from Hollywood and local studios, as well
as the catalogue with Original and Exclusive content. The FAST
service consists of an extensive line-up of over 250 free linear
channels from global networks, top European broadcasters and media
groups, and the platform’s own thematic channels with curated
content. Rakuten TV is available in 43 European territories and
currently reaches more than 140 million households via its branded
remote-control button and pre-installed app in Smart TV
devices.
www.rakuten.tv
Rakuten TV is part of Rakuten Group, Inc., one
of the world’s leading internet services companies, offering a wide
range of services for consumers and businesses, with a focus on
e-commerce, fintech, digital content and communications. Rakuten is
the official partner for the NBA’s Golden State Warriors and the
Davis Cup.
Download logo and brand guidelines here:
https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5
Contact:
Magnite:Kar Yi
Limklim@magnite.com
Rakuten TV:Fabiana Cumia –
Communications, PR & ESG Director, Rakuten
TVfabiana.cumia@rakuten.com
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