Magnite Partners with S&P Global Mobility to Enrich Streaming TV Inventory with Automotive Insights
February 28 2023 - 8:00AM
Magnite (Nasdaq: MGNI), the largest independent sell-side
advertising platform, today announced it is partnering with Polk
Automotive Solutions from S&P Global Mobility, to provide
advertisers with access to robust insights including auto purchase
intent and loyalty detail to enable more precise targeting and
measurement across CTV and OTT.
Polk Automotive Solutions leverages data and technology to
provide the most complete and accurate automotive information to
help marketers connect more effectively with consumers.
“By integrating Polk Automotive Solutions’ rich data sets into
our platform, advertisers can tap into the most comprehensive
source of automotive data and leverage that across Magnite’s
unparalleled streaming TV supply,” said Kristen Williams, SVP of
Strategic Partnerships at Magnite. “Advertising on CTV makes it
possible for automotive marketers to combine TV’s unparalleled
branding capabilities with the precise targeting and measurement
opportunities of digital.”
According to Magnite’s research study “Streaming Continues To
Surge: An In-Depth Look at How Ads Are Powering Streaming Growth”,
streaming is now the most watched form of TV in the US. Among
respondents, 81% reported watching streaming TV, compared to 48%
and 30% who reported watching paid traditional TV and broadcast TV,
respectively.1
“As consumers shift their media consumption time to streaming
TV, automotive marketers are increasingly moving media budgets in
that direction,” said Joe Kyriakoza, Vice President and General
Manager, Polk Automotive Solutions at S&P Global Mobility. “Our
partnership with Magnite helps make that transition more powerful
with our best-in-class automotive data solutions paired with
Magnite’s broad streaming supply. Marketers will have everything
they need at their fingertips to plan, activate, and measure their
streaming TV campaigns.”
About Magnite We’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising platform.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact
Kar Yi Limklim@magnite.com917-658-1994
1 Results based on a nationally-represented sample of 2,098 US
consumers aged 16-74 who watch 7+ hours of TV each week.
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