SpringServe joins the Amazon Publisher Services Streaming TV Ad Server Certification Program
March 10 2023 - 8:00AM
SpringServe, the leading independent ad serving platform now part
of Magnite (NASDAQ:MGNI), announced today that it will be joining
the Amazon Publisher Services (APS) Ad Server Certification Program
for streaming TV.
SpringServe’s certification with APS will allow publishers to
implement a simplified APS header bidding integration while
maximizing the benefits of programmatic monetization across their
streaming TV endpoints. Header bidding allows publishers to conduct
a unified auction across all advertiser bids to help improve the
viewer experience by limiting repeat ads as well as increase
monetization for publishers’ ad inventory.
“APS’ header bidding technology helps media owners improve the
viewer experience by reducing latency and preventing repeat ads,
which is important in a streaming TV environment. SpringServe's
demand-agnostic unified auction, and full suite of ad serving tools
best serves our streaming partners optimizing for maximum revenue
and a seamless ad experience,” said Joe Hirsch, General Manager at
SpringServe.
SpringServe is a global ad serving platform purpose-built for
OTT, STV and video advertising. Its software offers a full stack of
ad serving, optimization and automation solutions that make video
ad serving smarter across devices. Leading streaming companies and
smart TV manufacturers including FuboTV and VIZIO leverage
SpringServe’s technology.
In addition to publishers, advertisers will also benefit from
the upcoming certification through increased access to streaming TV
inventory with APS header bidding. When buying this inventory,
advertisers using the Amazon DSP can apply Amazon first-party
audience and contextual signals through private marketplace and
programmatic guaranteed deals.
Alongside the capabilities offered to customers upon
certification, APS and SpringServe will continue to innovate
together to create new solutions to help publishers, advertisers,
and viewers in an ever-changing and rapidly growing video
space.
About SpringServe
SpringServe, now part of Magnite, is the leading independent ad
serving platform, purpose-built for OTT, streaming TV and video
advertising. Its software offers a full stack of ad serving,
optimization and automation solutions that make video ad serving
smarter across devices. Trusted by leading publishers &
advanced TV distributors, its platform delivers control,
transparency, and analytics to help increase ad performance and
revenue from media sales. For more information, visit
http://www.springserve.com.
About Amazon Publisher Services
Amazon Publisher Services is a suite of cloud-based solutions
that help publishers build thriving digital media businesses, by
concentrating on direct-to-publisher supply relationships helping
to result in more profitable advertising for publishers and more
relevant ads for audiences. APS provides services and advanced
technologies to web, mobile app, audio, and streaming TV publishers
of all sizes, to help them monetize their content, unlock unique
demand, enable audience-level buying, and learn more about their
own audiences with server-side header bidding solutions while also
leveraging infrastructure and support. For more information
visit https://aps.amazon.com.
Media Contact:Kar Yi Limklim@magnite.com
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jul 2023 to Jul 2024