QYOU Media India Selects SpringServe as Its Primary Ad Server
March 14 2023 - 11:30PM
SpringServe, the leading independent TV ad serving platform now
part of Magnite (NASDAQ: MGNI), has announced that QYOU Media India
has selected them as primary ad server. The move comes as QYOU
Media India strengthens its focus on providing the highest quality
experience for viewers across its premium content library, with an
aim to connect more advertisers with viewers.
QYOU Media India’s Q PLAY entertainment app has
a growing presence on Connected TV with channels including – The Q,
Q Marathi, The Q Kahaniyan, The Q Comedistaan and Q GameX. The
entertainment network’s channels deliver popular digital content
from digital creators for young Indian viewers. With the burgeoning
growth of Connected TV in India, QYOU Media India is focused on
expanding its digital footprint with the addition of valuable
service partners like SpringServe.
“As our business grows across screens and
formats, it is necessary for us to align with a technology partner
who supports our vision as we continue to scale,” said
Krishna Menon, COO, QYOU Media India. “SpringServe’s
advanced ad serving features will enhance our inventory management.
We look forward to our partnership with SpringServe as we scale to
become a holistic entertainment brand in India.”
SpringServe’s built-for-video CTV ad serving
capabilities provide publishers with enhanced insight,
transparency, and control. QYOU Media India will leverage
proprietary SpringServe features to enable more efficient and
accurate management of advertising for more optimal ad
experiences.
“As competition increases throughout the
streaming landscape, the need to deliver a seamless ad experience
is crucial to success for many platforms,” said Leon
Siotis, Head of International at SpringServe. “QYOU Media
India’s adoption of SpringServe will help them more effectively
manage advertising and we look forward to supporting them in their
efforts to provide a premium experience for consumers.”
About SpringServeSpringServe,
now part of Magnite, is the leading independent ad serving
platform, purpose-built for OTT, CTV and video advertising. Its
software offers a full stack of ad serving, optimization and
automation solutions that make video ad serving smarter across
devices. Trusted by leading publishers & advanced TV
distributors, its platform delivers control, transparency, and
analytics to help increase ad performance and revenue from media
sales. For more information, visit http://www.springserve.com.
About Q
Play:Q Play is QYOU Media India’s free to watch ad
supported video streaming app that showcases multigenre content
24x7 across popular digital creators on the network’s five channels
– The Q, The Q Kahaniyan, The Q Comedistaan, Q GAMEX, and Q
Marathi. With Q Play, unique, fresh, relatable, and exciting
content is found under one destination, the streaming platform
plans to go beyond long and short form video content by adding
newer entertainment formats in the near future. Q Play can be
simply downloaded on your devices without any registration hassle.
It is available on Google Play Store and myriad no. of devices viz.
smartphones and 100+ leading smart TVs
brands in India.
Media Contact:Megan
Hughesmhughes@magnite.com
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