Magnite Broadens Global Footprint with First Nordics Office and Appoints Natasha Westlund as Head of Nordics
April 04 2023 - 3:00AM
Magnite (Nasdaq: MGNI), the largest independent sell-side
advertising company, today announced the appointment of Natasha
Westlund as the Head of Nordics and the opening of a new office in
Stockholm, which will serve as the company’s base across Sweden,
Denmark, Norway, and Finland. As Head of Nordics, Natasha is the
commercial lead across both seller and buyer teams building the
company’s business in the region. Natasha is based in the company’s
Stockholm office and reports to Magnite’s SVP Head of EMEA Julie
Selman.
“We are investing resources to further support
publishers and buyers across the Nordics and Natasha is a leader
with deep experience on both sides of the industry to lead us in
this market,” said Julie Selman, SVP Head of EMEA at Magnite.
“Natasha’s background spearheading strategic initiatives spanning
omnichannel formats including TV and audio makes her an excellent
fit to further Magnite’s goals in these areas.”
Natasha comes to Magnite with over 20 years of
experience in media and advertising in various leadership roles in
sales and client services. Natasha joins Magnite from Google, where
she was the Industry Head of Large Customer Sales, with a focus on
international clients. Prior to that, she was the Head of Sales for
the Nordics at Spotify where she developed new revenue streams
across programmatic and podcast inventory. For over a decade,
Natasha honed her sales and management skills at TV4 Group, one of
the leading TV companies in the Nordics.
“Having experienced the evolution of media and
advertising throughout my career, I am excited to help Magnite
bring their omnichannel offerings to more media owners and
advertisers,” said Natasha Westlund, Head of Nordics at Magnite.
“Magnite’s best-in-class technology across CTV, online video,
display, mobile, audio and other formats, combined with a dedicated
team of experts in the Nordics will help drive programmatic
success. I look forward to growing the team here and being of
service to our clients.”
About Magnite We’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising company. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world’s leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile high
Denver, historic London, colorful Singapore and down under in
Sydney, Magnite has offices across North America, EMEA, LATAM, and
APAC.Media Contact
Kar Yi Limklim@magnite.com 917-658-1994
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