Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising company, announced that Banijay Rights, the global
distribution arm of content powerhouse Banijay, has chosen Magnite
and ad server SpringServe to help monetise its free, ad-supported
streaming TV (FAST) platforms.
Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad
server technology across its FAST channel inventory globally.
Banijay has produced world-famous shows, including Deal or No Deal
and Survivor, and these technology integrations with Magnite and
SpringServe will help deliver broadcaster-level premium inventory
across this high-quality content. Banijay Rights recently announced
the launch of its new FAST channel, Horizons, featuring premium UK
entertainment content from its 160,000-plus hour catalogue.
Horizons was added to its suite of live FAST channels in September
– which now stands at 22 FAST channels and over 110 live
streams.
Magnite’s SSP will provide Banijay with monetisation tools
specifically built to support premium, long-form video and
high-quality viewing experiences. SpringServe’s ad serving
capabilities offer Banijay enhanced insight, transparency, and
control to enable more efficient and accurate management of
advertising for more optimal video ad experiences. Banijay will
have access to ad serving innovations including SpringServe’s
BingeWatcher product which automates the creative review process to
help improve ad experiences and drive campaign success.
“We are always looking to take a proactive approach when
monetising our FAST channels so working with leading technology
platforms in advertising – Magnite and SpringServe – is a great fit
for our strategy,” said Shaun Keeble, VP Digital at Banijay
Rights.
“Ad-supported streaming is growing steadily due to consumers’
desire for more choice and access to high quality TV content,” said
Sam Wilson, Managing Director of CTV, EMEA at Magnite. “We’re
looking forward to capturing this opportunity with Banijay by
helping them gain greater insight and control around their
inventory and using those learnings to aid in improving
monetisation.”
“The need to deliver a premium ad experience to complement
streaming inventory is vital to success for FASTs,” said Sarah
Gaudszun, Commercial Director, EMEA at SpringServe. “Our
collaboration with Banijay Rights will help them more effectively
manage advertising and we look forward to collaborating with their
team to provide a premium experience for viewers.”
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
About SpringServeSpringServe, now part of
Magnite, is the leading independent ad serving platform,
purpose-built for OTT, CTV and video advertising. Its software
offers a full stack of ad serving, optimization and automation
solutions that make video ad serving smarter across devices.
Trusted by leading publishers & advanced TV distributors, its
platform delivers control, transparency, and analytics to help
increase ad performance and revenue from media sales. For more
information, visit http://www.springserve.com.
About Banijay RightsLeading
global distributor, Banijay Rights, represents a world-class,
multi-genre portfolio of 160,000 hours of standout programming.
Handling the distribution for content powerhouse, Banijay, the
division specialises in the exploitation of premium scripted and
non-scripted brands to broadcasters worldwide.
Representing quality, excellence and experience
in the business of linear and non-linear television and ancillary
activity across all platforms, Banijay Rights’ catalogue
encompasses a host of top titles from Banijay’s 120+ in-house
labels, and a number of third-party producers, spanning drama,
comedy, entertainment, factual, reality, family, formats and
theatrical.
Delivering high-quality IP, which was born
locally and travels globally, the distributor offers the best
stories told the best way. Its landmark brands include Survivor,
Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie
Antoinette, Temptation Island, Grantchester, Deal or No Deal,
Biggest Loser, Home and Away, Love Triangle, Mr Bean and Black
Mirror.
Built on independence, creative freedom,
entrepreneurialism and commercial acumen, Banijay Rights operates
under the direction of Chief Executive Officer, Cathy Payne.
Magnite Media Contacts:alice.stephens@withpr.com+44 (0) 20 7249
7769klim@magnite.com+1 (917) 658-1994
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