Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite
June 15 2023 - 8:00AM
Magnite, the world’s largest independent sell-side advertising
company, today introduced Magnite Access, a suite of omnichannel
audience products that make it easier for display, online video,
and streaming media owners–and their advertising partners–to
maximize the value of their data assets. As the center of gravity
for audience and identity shifts closer to the sell side, Magnite
Access empowers publishers to manage, create, and transact audience
segments in a variety of ways.
The Magnite Access Suite includes:
- Magnite DMP: enables sellers to seamlessly
create, segment and synchronize audiences to platforms of their
choice. Magnite DMP helps publishers build audiences and understand
the size and scale of segments for commercialization.
- Magnite Storefront: enables the activation of
buyer and seller first-party data on the sell side and facilitates
the buying and selling of third-party data–from discovery to
activation–across all of Magnite’s platforms.
- Magnite Match: a cloud-based solution that
allows sellers and buyers to establish a match between data sets
while keeping user identity blind to all parties, including Magnite
itself.
- Magnite Audiences: cross-publisher segments
that Magnite packages to make it easier and more efficient for
buyers to reach high value audiences at scale. This generates a
potential new revenue stream for publishers with no additional
operational overhead.
Magnite DMP is available today for clients using DV+, the
company’s platform for display, OLV, and audio. Magnite Audiences,
also for DV+, and Magnite Match and Storefront, for Magnite
Streaming, are in beta and on track to reach wider availability
before the end of 2023.
“The industry is undergoing a major shift as audience and
identity frameworks migrate closer to the sell-side,” said Adam
Soroca, Chief Product Officer at Magnite. "This presents an
opportunity for media owners to embrace new ways of activating
audience data at scale. Magnite Access ensures we are
well-positioned to provide our clients with omnichannel audience
products across multiple formats, such as streaming and display, as
well as multiple demand sources. The expansive breadth of
deterministic and probabilistic tools within Magnite Access
provides sellers and buyers with a comprehensive, high-precision
solution. Magnite’s deep relationships with premium publishers and
advertisers give us a unique vantage point to create solutions that
add value for all parties.”
“As audience addressability evolves, being flexible and open to
different models and approaches is imperative for buyers and
sellers to find a sustainable path forward,” said Martin Wexler,
SVP of Channel Partnerships at Acxiom. “Magnite's new audience and
identity offerings, coupled with its exceptional publisher
relationships, are a welcome addition to the industry. In
partnership with Magnite, Acxiom looks forward to advancing the
evolving ad tech ecosystem together by delivering relevant brand
interactions across all touch points within the marketing funnel
via our first- and third-party data integrations."
“It’s imperative for us to be able to create value from the vast
amount of data at our disposal, not only to ensure accurate
audience targeting for advertisers, but also to improve user
experiences based on privacy compliant first party data,” said Evan
Pfeffer, VP of Programmatic Solutions at Bustle Digital Group.
“Through Magnite, we are able to more accurately identify
addressable audiences, while also personalizing the experience for
our readers.”
"LG Ad Solutions and Magnite together are committed to leading
industry collaboration to solve the biggest challenges faced by
advertisers today," said Serge Matta, Head of Commercial at LG Ad
Solutions. “Magnite Access comes at a time when advertisers realize
audience-first media plans will only be successful if their
partners work together to help them navigate increasing
fragmentation. We are excited to leverage this cutting-edge
technology so advertisers can more easily discover, scale, and
activate streaming audience segments with measurable results."
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Forward-looking StatementsThis press release
contains forward-looking statements that involve risks,
uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ
materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new products or offerings or enhancements to the features or
functionality of Magnite’s platforms, including the adoption of
audience solutions. Important factors that could cause actual
results to differ materially include: market acceptance of our
product and offerings; the reaction of clients, vendors, and
competitors to the announcement of new products and offerings; the
impact of technological development and competition; design,
manufacturing or software defects; changes in client preferences or
demands; as well as other factors detailed from time to time in the
reports Magnite files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Magnite disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
Media Contact:Charlstie
Veithcveith@magnite.com
Investor Contact:Nick
Kormeluknkormeluk@magnite.com
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