Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. Discovery
June 20 2023 - 2:00AM
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel
sell-side advertising company, today announced wider adoption of
its ClearLine solution by streaming TV media owners and advertising
agencies. ClearLine is an ad server-agnostic solution that provides
agencies with direct access to premium video inventory on Magnite’s
platforms.
“Following our recent launch of ClearLine, we’ve been encouraged
by the level of interest and adoption across the industry,” said
Sean Buckley, Chief Revenue Officer at Magnite. “While the
underlying technology is critical, Magnite’s unparalleled
relationships with the largest media owners in premium video are
what differentiates ClearLine and make this offering so
unique.”
As a result of Magnite’s extensive relationships with streaming
TV media owners, agencies can utilize ClearLine to buy inventory
from suppliers, including A&E Networks, AMC Networks, DIRECTV
Advertising, DISH Media, Disney Advertising, FOX Digital, and
Warner Bros. Discovery, in addition to launch partners LG Ad
Solutions and VIZIO. Magnite’s supply footprint spans 80+ million
CTV households in the US, accounting for 90% of ad-supported CTV
viewers in the country.
“We are excited to partner with Magnite’s innovative ClearLine
solution to expand the way media owners and advertisers can work
together. In addition to paving a direct path between media budgets
and streaming inventory, ClearLine opens up a multitude of data
enablement opportunities that we are eager to explore,” said Jim
Keller, EVP, Digital Advertising Sales and Advanced Advertising at
Warner Bros. Discovery.
“The streaming TV ecosystem is notoriously fragmented which can
be challenging for both media owners and advertisers. ClearLine is
an opportunity to help address that fragmentation and increase
collaboration by creating a more frictionless track between buyers
and sellers. This is a positive outcome for all parties and we look
forward to working closely with Magnite to make this a reality,”
said Matt Jamison, Head of Ad Sales Partnerships at DIRECTV
Advertising.
“We work closely with the Magnite team to provide advertisers
with streamlined access to video audiences, and we continuously
look to leverage the power of transparency to make these
connections more seamless. Through centralization, FOX Digital has
unified our CTV scale and simplified the buying process for our
partners,” said Dan Callahan, Senior Vice President, Strategy &
Innovation at Fox Corporation. “We are excited to be involved with
ClearLine, further helping navigate industry headwinds into an
opportunity for increased collaboration."
Along with launch partners GroupM, Camelot and MiQ, additional
ad agencies are adopting ClearLine, including GSD&M, Horizon
Media, and Stagwell Brand X Performance Network.
“We welcome innovation in the media buying supply chain that
brings our clients closer to high-quality ad inventory. ClearLine
is a promising step in the right direction in terms of optimizing
supply paths for video campaigns,” said Tom Grant, SVP Group
Director, Investment Operations at Havas Media.
“The buying efficiency that ClearLine offers coupled with
Magnite’s expansive streaming video footprint across premium
publishers directs more dollars to high quality working media. This
ultimately helps our clients get more from their ad spend,” said
Alexander Stone SVP, Advanced Video & Agency Partnerships at
Horizon Media.
ClearLine has also gained support from international media
owners and agencies including Australia’s market-leading broadcast
and streaming media company Nine and Omnicom Media Group
Germany.
“At Nine we strive to provide our brand partners with the best
technological opportunities to communicate with our audiences.
ClearLine represents an innovative progression in the Magnite
offering. Nine has worked closely with Magnite over many years, and
we are interested in working with our clients to best utilize these
developments as applicable,” said Jordan King, Director of
Programmatic & Digital Sales at Nine.
“We are excited to work closely with Magnite to explore how
ClearLine can help us activate video campaigns across all screens
in a more efficient manner. We hope this solution can enhance our
buying efficiency as a complement to our existing DSP
relationships,” said René Hartwig, Managing Partner, ppa. at
Omnicom Media Group Germany and Managing Director at MPX.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact: Charlstie Veith
cveith@magnite.com
Investor Contact: Nick Kormeluk
nkormeluk@magnite.com
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Magnite (NASDAQ:MGNI)
Historical Stock Chart
From Jul 2023 to Jul 2024