Largest U.S. permissioned purchase panel
enables advertisers to effectively measure lower-funnel sales
outcomes in real-time tied to premium OLV and streaming video ad
buys
CHICAGO, Aug. 8, 2023
/PRNewswire/ -- Attain, a leading permissioned commerce data
platform that powers real-time purchase measurement and outcome
signals for brands, today announced a partnership with Magnite
(NASDAQ: MGNI), the world's largest independent sell-side
advertising company. Magnite will provide video buyers with
measurement capabilities based on Attain's real-time commerce data.
The capabilities are initially launching to clients leveraging
Magnite's ClearLine offering, a self-service solution that provides
buyers direct access to premium video inventory. The partnership
will expand beyond Magnite's ClearLine clients in the near future.
Attain is the largest permissioned purchase panel in the U.S.
tracking over $500 million of
purchase data every day.
Video has historically been considered a brand awareness medium
given the challenges of connecting ad spend to performance metrics,
including sales. Through this partnership, advertisers will be able
to correlate their online video (OLV) and connected TV (CTV) ad
spend through Magnite to performance metrics using Attain's data
platform. As ad buyers encounter increased pressure to illustrate
value, this collaboration provides the assurance brands need to
drive more spend to OLV and CTV, thus empowering advertisers to
capitalize on consumer attention.
"We joined Attain and Magnite as a launch partner because we
believe this combined offering will revolutionize how we measure
campaign performance and enhance our ability to prove value to
brands," said Sam Bloom, CEO of
Dallas-based marketing and media
agency Camelot Strategic Marketing & Media. "With Attain and
Magnite's expertise, we are confident in our ability to prove
video's capacity and opportunity as a performance medium, which
will yield significant benefits to our clients' businesses as well
as our own."
Together, Attain and Magnite are optimizing results for buy-side
and sell-side stakeholders. Attain's consumer purchase panel is
balanced to the U.S. census, consumption and behavior patterns,
enabling a real-time, holistic view of consumer spending across all
verticals and merchants. This data is utilized to quantify the
business impact of programmatic media investments for marketers
with real-time measurement of conversion rate, return on ad spend
(ROAS), and incremental sales lift. Built on Magnite's technologies
in deal-driven video, ClearLine significantly increases spend going
towards working media and helps publishers generate more revenue
and develop new sources of unique demand.
"By joining forces, Attain and Magnite are at the forefront of
advancing measurement capabilities for video," said Magnite's SVP
of Partnerships, Kristen Williams.
"Combining the engaging, impactful experience of video with
data-driven measurement backed by real-time permissioned purchase
data introduces powerful opportunities for advertisers to optimize
their campaigns and track ROAS. This partnership reflects our
commitment to innovation, enabling more informed advertising
strategies and ultimately delivering superior results for brands
and publishers."
"Attain is a mission-driven data business, focused on building
services that provide unique and differentiated value to our
partners," said Attain CEO, Brian
Mandelbaum. "With our real-time measurement capabilities and
ClearLine's best-in-class route to premium video inventory,
advertisers will be able to better understand the impact of their
campaigns with close proximity to supply — ultimately helping them
refine their approach to maximize results and drive business
growth."
The combined offering will be available for beta testing
effective August 1, 2023. For more
information on Attain, visit attaindata.io.
About Attain
Attain's mission is to empower marketers to drive better
outcomes by providing access to first-party permissioned commerce
data. Powered by a financial services app, retail loyalty account
linking, receipt capture and survey results, Attain is uniquely
positioned to provide deeper insights into how, what, when and
where consumers spend their money.
Co-founded by CEO Brian
Mandelbaum & CTO Dominic
Bennett, Attain, formerly known as Klover, was founded in
2019 and is based in Chicago.
About Magnite
Magnite (NASDAQ: MGNI) is the world's largest independent
sell-side advertising company. Publishers use its technology to
monetize their content across all screens and formats including
CTV, online video, display, and audio. The world's leading agencies
and brands trust Magnite's platform to access brand-safe,
high-quality ad inventory and execute billions of advertising
transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across
North America, EMEA, LATAM, and
APAC.
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SOURCE Attain