CairoRCS Media Selects Magnite and its Demand Manager Wrapper Optimisation Product to Grow Programmatic Revenue
July 03 2024 - 2:00AM
Magnite (NASDAQ: MGNI), the largest independent sell-side
advertising company, today announced that CairoRCS Media, one of
the largest Italian communication groups, is implementing Demand
Manager to more effectively monetise their display and video
inventory programmatically. Built on Prebid technology, Demand
Manager empowers leading publishers with tools and insights to help
them grow revenue.
CairoRCS Media, based in Milan, operates as one of the largest
saleshouses in Italy with publications including Corriere della
Sera, Gazzetta dello Sport and La7, which serve over 30 million
people.
Magnite’s Demand Manager solution makes wrapper management more
seamless for publishers through an intuitive user interface that
allows them to deploy, analyse, and manage configurations without
additional development work. Demand Manager provides CairoRCS Media
with valuable insights, control, and flexibility through features
such as A/B testing with machine learning-driven recommendations,
and microwrappers.
“For such a significant publishing group like CairoRCS Media to
choose Demand Manager is a proud moment for everyone at Magnite,”
said Mariano de Luca, Revenue Lead for Italy, Spain, and MENA at
Magnite. “We’ll continue working very closely with CairoRCS Media,
analysing the operational efficiencies that Demand Manager delivers
for them so we can keep leveling up our offering through our
technology and expertise.”
“As the publishing world is always looking for new tools to make
managing advertising more efficient, collaborating with
cutting-edge technology partners is essential,” added Davide
Grillo, Yield Optimization and Programmatic Manager at CairoRCS
Media. “The features within Demand Manager are built with publisher
needs in mind. The innovative and easy-to-implement tools have
reduced the workload on our teams, allowing us to enhance our yield
optimisation strategy with advanced reporting that supports testing
and recommendations.”
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
About CairoRCS MediaCairoRCS Media is the
company born from the integration of Cairo Pubblicità and RCS
Pubblicità, which boasts a unique media portfolio in terms of
editorial quality and social relevance. A company that makes
synergy its strong point, it has established itself as the point of
reference for all those who want to communicate effectively.
Media ContactMegan
Hughesmhughes@magnite.com
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