Democratic campaigns, agencies, and causes can
utilize TargetSmart data at scale across premium content
WASHINGTON, Aug. 15,
2024 /PRNewswire/ -- TargetSmart, the leading
provider of political data for Democratic campaigns and advocacy
organizations, announced an exclusive partnership with Magnite
(NASDAQ: MGNI), the largest independent sell-side advertising
company. This collaboration, supported by Magnite's integration
with Snowflake AI Data Cloud for Media, enables Democratic
campaigns, agencies, and causes to immediately activate campaigns
using TargetSmart data across Magnite's expansive CTV footprint on
any demand side platform.
"We've all seen in the last few weeks how campaigns need to be
nimble and ready to pivot on a dime to communicate with their
target audience. This partnership puts Democratic buyers in the
driver's seat and offers them a streamlined way to execute and
optimize their political campaigns," said TargetSmart CEO
Lindsey Schuh Cortes. "Magnite's
scale and direct relationships with publishers bring campaigns and
causes closer to the inventory they want to advertise across. We
expect the benefits of this closer access to result in higher match
rates and faster deal set up resulting in reaching more voters at
the speed that political advertising requires."
Magnite is the world's largest independent sell-side advertising
company and helps media owners monetize their content across all
screens and formats including streaming TV, online video, display,
and audio. According to Jounce Media, Magnite ranks #1 in supply
coverage, providing access to over 90% of programmatic supply in
the US. In streaming TV, Magnite reach 92 million US ad-supported
streaming TV households.
"With CTV ad spending forecasted to collect 14% of the total
$10.7 billion ad spend this year
(AdImpact), politically-focused organizations need to quickly reach
voters across a multitude of touchpoints across ad-supported
streaming," said Erik Brydges, Head
of Political Demand at Magnite. "Given the numerous variables and
tight time frames that political buyers face on a day to day basis,
having a centralized access point to run CTV campaigns at scale
with TargetSmart's industry-leading data layered on top presents a
huge advantage for those campaigns."
About TargetSmart
TargetSmart is the leading provider
of political data that enables campaigns and organizations to
successfully communicate with large audiences through personalized
outreach. Their politically-focused approach combines consumer
data, analytics, data integration and consulting solutions for
micro-targeted, multichannel marketing strategies.
TargetSmart is part of the TARA Group LLC, a holding company
with a successful track record of investing in independently
operated data and marketing companies.
About Magnite
We're Magnite (NASDAQ: MGNI), the
world's largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny
Los Angeles, mile high
Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across
North America, EMEA, LATAM, and
APAC.
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SOURCE TargetSmart