MIPS Technologies Licenses Processor IP to Leader in China's Thriving DTV and Set-top Box Markets
April 27 2009 - 8:30AM
PR Newswire (US)
Haier (Beijing) IC Design Co. Leverages MIPS32(R) Cores for
High-Performance, Low-Power Designs MOUNTAIN VIEW, Calif., April 27
/PRNewswire-FirstCall/ -- MIPS Technologies, Inc. (NASDAQ:MIPS), a
leading provider of industry-standard architectures, processors and
analog IP for digital consumer, home networking, wireless,
communications and business applications, today announced that
Haier (Beijing) IC Design Co. is leveraging high-performance,
low-power MIPS32(R) processor cores to power DTV and set-top box
(STB) SoC designs. The company already has one MIPS-Based(TM)
design, Hi2035, in mass production. Haier (Beijing) IC is an
advanced technology design house addressing the growing demand for
cost-effective ICs with increased functionality and performance.
"Consumer demand for sophisticated digital TVs and set-top boxes in
China continues to increase at an unprecedented pace as we
transition from an analog to digital infrastructure," said Mr. Yang
Yan Chun, vice general manager of Haier (Beijing) IC. "The
scalability, performance and low power consumption of MIPS(R) cores
allows us to meet this increased demand with confidence. These
cores also provide our customers with distinct competitive
advantages as they introduce new generations of products to
market." "We're delighted to be teaming with Haier (Beijing) IC to
develop innovative solutions for the digital home, where both of
our companies hold leadership positions," said Brad Holtzinger,
vice president of worldwide sales and corporate marketing, MIPS
Technologies. "We look forward to leveraging our combined expertise
to further extend our leadership position in the digital TV and
set-top box markets." According to market research firm In-Stat,
the transition to digital cable TV in China is proceeding rapidly
in all parts of the country. By the end of the first half of 2008,
total subscribers numbered 37 million and more than 70 cities had
completed digitization. Along with this shift, the digital cable
set-top box industry also experienced phenomenal growth, with total
digital cable STB shipments reaching 11 million in the first half
of 2008, double the previous year's figure. About Haier (Beijing)
IC Design Co., Ltd. Haier (Beijing) IC Design Co., Ltd. is invested
and established by the HaierGroup. It has in-depth knowledge and
experience in digital TV and image processing, and is dedicated to
developing its core chips and solutions. Haier (Beijing) IC Design
has completed the HiPatriot series MPEG-2 decoding chips,
QPSK/QAM/COFDM demodulation chips for DVB channels, and Multimedia
chips for Digital Frame applications. It provides not only the best
chips, but also the best system solutions and services to help its
customers be successful. More information is available at
http://www.haier-ic.com/. About MIPS Technologies, Inc. MIPS
Technologies, Inc. (NasdaqGS: MIPS) is the world's second largest
semiconductor design IP company and the number one analog IP
company worldwide. With more than 250 customers around the globe,
MIPS Technologies is the only company that provides a combined
portfolio of processors, analog IP and software tools for the
embedded market. The company powers some of the world's most
popular products for the digital entertainment, home networking,
wireless, and portable media markets--including broadband devices
from Linksys, DTVs and digital consumer devices from Sony, DVD
recordable devices from Pioneer, digital set-top boxes from
Motorola, network routers from Cisco, 32-bit microcontrollers from
Microchip Technology and laser printers from Hewlett-Packard.
Founded in 1998, MIPS Technologies is headquartered in Mountain
View, California, with offices worldwide. For more information,
contact (650) 567-5000 or visit http://www.mips.com/. MIPS, MIPS32
and MIPS-Based are trademarks or registered trademarks in the
United States and other countries of MIPS Technologies, Inc. All
other trademarks referred to herein are the property of their
respective owners. DATASOURCE: MIPS Technologies, Inc. CONTACT: Jen
Bernier of MIPS Technologies, Inc., +1-650-567-5178, Web Site:
http://www.mips.com/
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