MIPS Technologies Named Finalist of Prestigious 2010 EE Times ACE Award for Design Team of the Year
March 11 2010 - 1:00AM
MIPS Technologies, Inc. (Nasdaq:MIPS), a leading provider of
industry-standard processor architectures and cores for home
entertainment, communications, networking and portable multimedia
markets, today announced it was named a finalist in TechInsights'
EE Times Sixth Annual Creativity in Electronics (ACE) Awards
(www.eetimes-ace.com) for Design Team of the Year. MIPS
Technologies' design team for its Android™ on MIPS® initiative was
selected due to its innovation, efficiency and creativity. The
group of engineers within MIPS Technologies initiated the important
effort to make Android a viable platform for a wide range of
consumer electronics devices.
"In the next few years, we'll see an explosion of Android-based
devices for the digital living room, driven by consumer demand for
rich internet content delivered on any screen," said Art Swift,
vice president of marketing, MIPS Technologies. "It was the
innovative thinking and vision of a small engineering team here at
MIPS Technologies that galvanized us to leverage our existing
strengths and technologies throughout the company, and enlist the
assistance of licensees and partners to drive Android into a broad
range of consumer devices. In a matter of months, we were able to
quickly and nimbly deliver a solution that resounds strongly with
our customers."
The Android platform was designed to provide rich applications
and functionality for mobile handsets. Now, because of its
well-defined software stack that enables easy application
development and portability across embedded devices, it is
penetrating other consumer markets. This ongoing effort is driven
largely by MIPS Technologies and its community. Leveraging its
leadership in the digital home, MIPS Technologies is leveraging
Android to bring a rich internet experience to devices such as
DTVs, set-top boxes, Blu-ray players and more. In August 2009, MIPS
made the source code publicly available, and since that time more
than 3,000 people have joined the Android on MIPS community.
The EE Times Annual Creativity in Electronics (ACE) Awards
celebrates the creators of technology who demonstrate leadership
and innovation in the global industry and shape the world we live
in. Awards will be presented on April 27th during the Embedded
Systems Conference Silicon Valley. Awards are presented in 11
categories and are judged by the editors and a blue-ribbon panel of
industry experts, comprised of the leading voices of academia,
industry and Wall Street executives.
"The 2010 finalists represent the execution of forward-thinking
technologies and creativity that captures the imagination of
consumers, illustrating the influence that electronics and embedded
design professionals have on today's culture," said Junko Yoshida,
editor in chief, EE Times.
About EE Times Group (http://www.eetimesgroup.com/)
EE Times Group, a division of United Business Media (LSE:UBM),
is the global leader in media and marketing services for the
electronics industry. We deliver results for the key influencers
and decision makers involved in the design, development and
commercialization of technology through our market leading brands.
More than 1.1 million engineering professionals engage with the EE
Times Network -- EE Times, TechOnline, DesignLines, and
Embedded.com -- across the globe. The technology community comes to
our market leading events to share, learn, discuss, and advance the
critical issues and challenges facing the electronics industry. As
well, EE Times Group provides end-to-end services ranging from
next-generation marketing, integrated media and research.
About United Business Media Limited
UBM (LSE:UBM) focuses on two principal activities: worldwide
information distribution, targeting and monitoring; and, the
development and monetisation of B2B communities and markets. UBM's
businesses inform markets and serve professional commercial
communities ‐‐ from doctors to game developers, from journalists to
jewelry traders, from farmers to pharmacists ‐‐ with integrated
events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams
that serve these communities, bringing buyers and sellers together,
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and efficiently. For more information, go to www.ubm.com.
About MIPS Technologies, Inc.
MIPS Technologies, Inc. (Nasdaq:MIPS) is a leading provider of
industry-standard processor architectures and cores that power some
of the world's most popular products for the home entertainment,
communications, networking and portable multimedia markets. These
include broadband devices from Linksys, DTVs and digital consumer
devices from Sony, DVD recordable devices from Pioneer, digital
set-top boxes from Motorola, network routers from Cisco, 32-bit
microcontrollers from Microchip Technology and laser printers from
Hewlett-Packard. Founded in 1998, MIPS Technologies is
headquartered in Sunnyvale, California, with offices worldwide. For
more information, contact (408) 530-5000 or visit www.mips.com.
MIPS, MIPS32 and MIPS-Based are trademarks or registered
trademarks in the United States and other countries of MIPS
Technologies, Inc. All other trademarks referred to herein are the
property of their respective owners. Android is a trademark of
Google Inc. Use of this trademark is subject to Google
Permissions.
CONTACT: MIPS Technologies
Media Contact:
Jen Bernier-Santarini
+1 408-530-5178
jenb@mips.com
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