SAN MATEO, Calif., July 26, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that Kabbage Inc., a
disruptive financial technology platform that provides businesses
with access to working capital, is leveraging the Marketo platform
to improve email open rates and cut down on campaign production
time.
Up until October 2015, Kabbage,
relied on a different marketing automation provider and a number of
other tools to manually engineer communications with potential
customers. As the company grew, the team needed to consolidate and
integrate these tools with its existing CRM for better alignment
between marketing and sales. The Kabbage team hoped to strike the
right cadence of communication with its customers, serving them
with a premiere customer experience, at any time and from virtually
any device.
Kabbage chose Marketo for its ability to track the
return-on-investment of email campaigns and also for its proven
track record of security in highly regulated industries such as
financial services and healthcare. Since implementing Marketo,
Kabbage has seen email open rates and click-to-open rates jump
more than 10 percent compared to campaigns deployed via the
company's previous marketing automation system. The marketing team
attributes this success to the speed and ease-of-use of the Marketo
platform, saving on average 2-3 hours in day-to-day production
time.
"When I joined Kabbage, it was clear that we needed a marketing
automation platform that would help us to operate efficiently and
effectively," said Jami Schwartz,
marketing manager at Kabbage. "Marketo provides our team with
the ability to prove real ROI around marketing programs, while
giving us the peace of mind of a secure and reliable platform that
protects Kabbage and our customers."
To find out more about how financial industry leaders are
turning to Marketo to build innovative marketing programs, visit
https://www.marketo.com.
To learn more about Kabbage, visit
https://www.kabbageplatform.com/.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
About Kabbage
Kabbage Inc., headquartered in Atlanta,
GA, has pioneered a financial services data and technology
platform to provide automated funding to small businesses in
minutes. Kabbage leverages data generated through business activity
such as accounting data, online sales, shipping and dozens of other
sources to understand performance and deliver fast, flexible
funding in real time. Kabbage is funded and backed by leading
investors including Reverence Capital Partners, SoftBank Capital,
Thomvest Ventures, Mohr Davidow Ventures, BlueRun Ventures, the UPS
Strategic Enterprise Fund, ING, Santander InnoVentures, Scotiabank,
and TCW/Craton. All Kabbage U.S.-based loans are issued by Celtic
Bank, a Utah-Chartered Industrial Bank, Member FDIC. For more
information, please visit http://www.kabbage.com.
Logo -
http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/kabbage-revitalizes-marketing-efficiency-and-speed-with-marketo-300303754.html
SOURCE Marketo, Inc.
