SAN MATEO, Calif., Aug. 4, 2016 /PRNewswire/ -- vArmour, the
leading data center and cloud security company, is celebrating
unprecedented alignment across marketing, sales, and product
development thanks to its use of the Marketo, Inc. (NASDAQ: MKTO),
engagement marketing platform. The provider of application-aware
micro-segmentation has implemented Marketo across its entire
go-to-market strategy, resulting in faster sales cycles and
more closed deals.
vArmour is working with Marketo, the leading provider of
engagement marketing software and solutions, to not only manage and
automate marketing, but also to align its team with sales and
product development. By using data garnered from Marketo to assess
which prospects have the strongest chance of becoming a customer,
the entire organization has refocused its efforts around the most
promising opportunities and orchestrated sales motions to increase
closed-won deals. This renewed focus has increased the rate of
closed deals and fast-tracked how quickly prospects advance
toward becoming a customer in terms of velocity and volume,
reducing certain phases of the sales cycle from 8-10 months to
just two weeks, while increasing pipeline volume
tenfold.
Going beyond marketing and sales, vArmour is mining Marketo for
insights into which products are the most attractive and compelling
to potential customers. These insights are fed into the product
development teams to help optimize investment in new features.
Finally, vArmour is leveraging Marketo's platform to better ensure
that prospective customers receive the right messaging and fresh,
personalized content based on behavioral and demographic data. More
targeted messages sent to prospects at a lower frequency has
nearly doubled email open rates.
"Marketo has been an incredible partner to help our business
move forward, using its insights to improve how our teams work
across sales, marketing, and product development, both individually
and collaboratively," said Eva
Tsai, VP, marketing and business operations, vArmour.
"Marketo is helping us to accelerate our growth, and we see them as
an instrumental asset to our continued success."
vArmour has established itself as a leader in datacenter and
cloud security with its software-only vArmour DSS Distributed
Security System that reduces the cost and complexity of protecting
an organization's most critical assets. vArmour has attracted
significant funding from industry-leading venture capital and
investment houses domestically and abroad to support its global
expansion and to accelerate worldwide software delivery of its
Distributed Security System (DSS) through strategic partners in
Asia-Pacific, EMEA, and in
North America. vArmour views
Marketo as key to its success in emerging markets as the platform
provides in-depth insight into new geographies, helping guide the
business to develop the right products and reach the right
customers.
To find out more about how other high-growth businesses are
turning to Marketo to build successful go-to-market strategies,
visit www.marketo.com.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
About vArmour
Based in Mountain View, CA, vArmour is the data center
and cloud security company, and the leader in application-aware
micro-segmentation with advanced security analytics. The company
was founded in 2011 and is backed by top investors including
Highland Capital Partners, Menlo Ventures, Columbus Nova Technology
Partners, Citi Ventures, Work-Bench Ventures, Allegis Capital,
Redline Capital and Telstra. The vArmour DSS Distributed Security
System is deployed in a significant number of the world's largest
banks, telecom service providers, government agencies, healthcare
providers, and retailers, and is leading the industry with a new
patented, distributed approach to data security that allows
organizations to deliver IT at the speed of business. vArmour
partners with companies including AWS, Cisco and HPE to secure many
of the largest data center and cloud environments in the world.
Learn more at www.varmour.com.
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SOURCE Marketo, Inc.
