SAN MATEO, Calif., Aug. 16, 2016 /PRNewswire/ -- Marketo,
Inc. (NASDAQ:MKTO), the leading provider of engagement
marketing software and solutions, today announced that it has been
acquired by Vista Equity Partners ("Vista"), a leading private
equity firm focused on investments in software, data, and
technology-enabled businesses. The transaction, originally
announced on May 31, 2016, was
completed on August 16, 2016.
Marketo's shareholders approved the agreement on July 28, 2016.
The acquisition – which combines Marketo's product and industry
leadership with Vista's unique investment and operating model for
high-growth SaaS companies – begins the next phase of growth for
Marketo, in which the company will continue to focus on setting the
agenda for innovation and thought leadership for the entire digital
marketing industry.
"Ten years ago, we embarked on a journey to create a new kind of
enterprise software company that would transform the way companies
market to and engage with their customers," said Phil Fernandez, chairman and CEO of Marketo.
"Our partnership with Vista will allow us to double down on that
vision and focus on accelerating our execution toward product
innovation and customer success for companies in fast-growth and
enterprise business and consumer segments."
"We see significant value in Marketo's ability to enable
organizations to increase digital intimacy and lifetime value with
their customers and consumers leveraging the Marketo Marketing
Platform," said Brian Sheth,
co-founder and president of Vista. "We are aligned with Marketo's
vision to lead the market in digital marketing transformation, and
we're thrilled to work with the management team to help Marketo
reach its full potential."
Marketo's common stock will continue trading on August 16, 2016, and thereafter cease to be
traded on NASDAQ.
Golub Capital acted as Administrative Agent and Collateral Agent
for the senior credit facility issued to support the acquisition.
Wilson Sonsini Goodrich & Rosati
served as legal advisor to Marketo. Kirkland & Ellis LLP served
as legal advisor to Vista.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
About Vista Equity Partners
Vista, a U.S.-based
private equity firm with offices
in Austin, Chicago and San Francisco, with
over $26 billion in cumulative capital commitments,
currently invests in software, data and technology-based
organizations led by world-class management teams with long-term
perspective. Vista is a value-added investor, contributing
professional expertise and multi-level support towards companies
realizing their full potential. Vista's investment approach is
anchored by a sizable long-term capital base, experience in
structuring technology-oriented transactions, and proven management
techniques that yield flexibility and opportunity in private equity
investing. For more information, please
visit www.vistaequitypartners.com.
About Golub Capital Middle Market and Late Stage
Lending
Golub Capital provides financing for middle market,
private equity-backed transactions with hold positions of up to
$300 million and is an arranger of
credit facilities up to $750 million.
Golub Capital Late Stage offers flexible financing solutions for
late stage SaaS companies. The firm structures offerings to foster
long-term partnerships, encouraging portfolio companies to take
control of their growth, make strategic acquisitions, and expand
their product offerings. Golub Capital is a nationally recognized
credit asset manager with over $18
billion of capital under management. For over 20 years, the
firm has provided credit to help medium-sized U.S. businesses grow.
The firm's award-winning middle market lending business helps
provide financing for middle market companies and their private
equity sponsors. Golub Capital's credit expertise also forms the
foundation of its Late Stage Lending and Broadly Syndicated Loan
businesses. Golub Capital has worked hard to build a reputation as
a fast, reliable provider of compelling finance solutions, and we
believe this has inspired repeat clients and investors. Today, the
firm has over 300 employees with lending offices in Chicago, New
York and San Francisco. For
more information, please visit www.golubcapital.com.
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SOURCE Marketo, Inc.
