SAN FRANCISCO, Sept. 13, 2016 /PRNewswire/
-- Marketo, Inc., the leading provider of engagement
marketing software and solutions, today announced the availability
of Marketo Account-Based Marketing (ABM) that brings together sales
and marketing teams to target, engage, and measure key accounts in
a highly coordinated fashion. Marketo ABM is the only solution that
offers all the essentials for ABM success natively within a single,
proven marketing automation platform.
"While marketing and sales teams have long been doing account
targeting, the technology hasn't been available to reach and engage
accounts – and the decision makers within them – in a coordinated,
scalable way from one place," said Chandar Pattabhiram, CMO,
Marketo. "Built natively within the Marketo platform, Marketo
ABM provides account teams with all of the necessary tools to
discover, manage, engage, and analyze the accounts with the most
revenue potential, thus driving revenue from their most valuable
accounts and delivering higher return on their sales and marketing
investments."
Marketo ABM empowers marketing and sales teams with the right
tools to collaborate and target accounts in more relevant and
personalized ways. More specifically, it allows account teams
to:
- Target the accounts that matter the most in personalized
ways; leverage account and lead-level scoring to easily target the
right accounts and the right people within those accounts with
personalized campaigns.
- Deeply engage accounts and key decision-makers across
channels, including email, web, ads, events, social, and
mobile; use rich customer behaviors captured in Marketo's Audience
Hub to deliver highly personalized messages at exactly the right
time.
- Utilize powerful account-based analytics that help
account teams measure the impact of – and further optimize the
results of – their ABM efforts across key dimensions, including
cross-channel engagement, pipeline, and revenue.
- Take advantage of complementary solutions offered by
Marketo's LaunchPoint® ecosystem partners such as
predictive scoring and account enrichment to expand the
capabilities of Marketo ABM.
"As companies adopt account-based marketing and sales
strategies, it is essential that their marketing platforms can
support all of the activities required to engage multiple people
within their target accounts," said Sydney Sloan, CMO, Alfresco. "With this in
mind, Marketo is innovating with its customers, finding new ways
that we can use marketing technology to coordinate and drive the
results that matter most."
"NICE is truly excited by the prospect of combining Marketo's
marketing automation capabilities that we already rely on with a
native ABM solution to drive even stronger sales and marketing
results," said Einat Weiss, vice
president of global marketing, NICE. "The integration of ABM
into our marketing efforts will enable our organization to serve
content via a more personalized experience for customers and
prospects alike and ultimately provide more relevant material that
serves their individual business needs."
"At Skyword, we're always looking for the latest innovations
that will strengthen our business and ultimately help us to provide
the best content solutions for our customers," said Adam Vavrek, director of marketing operations,
Skyword. "Marketo is our trusted partner for marketing
automation, and their latest offering around account-based
marketing is yet another indicator of their commitment to helping
us achieve and exceed our goals."
To learn more about Marketo Account-Based Marketing, click
here.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.
