Mobiquity Technologies, Inc. Enters into Agreement with UNIFD to Expand Connected TV Reach for Programmatic
January 20 2022 - 8:30AM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the
“Company”), a leading provider of next-generation advertising,
today announced that it has entered into an
agreement with UNIFD, a digital media company focused on
driving brand awareness across emerging channels, for its
programmatic advertising placements for Roku, FireTv, Samsung
and other Connected TV (CTV) Devices. UNIFD, with its
275+ and ever-expanding CTV marketplace covering the nation’s top
news channels, entertainment channels as well as sports, 85 million
monthly advertising opportunities and a 98% completion
rate, is known for its transparency and ability to drive
performance and brand awareness across emerging channels. The
collaboration will allow marketers to add Roku and other high
performing CTV inventory to their programmatic media buy
and help marketers reach the users across mobile desktop and
connected TV ecosystems.
The partnership helps Mobiquity reach audiences
based on behavioral and contextual data while also understanding
patterns from a content consumption perspective to build a more
accurate behavioral profile in real time.
As more consumers access digital content through
multiple screens and platforms, CTV is emerging as the new, premium
channel for consumers and marketers. CTV is predicted to grow
exponentially over the coming years, with ad spend projected to
reach $19 billion by the end of 2022. CTV also presents
an exciting opportunity for marketers and advertisers as it offers
unique opportunities to leapfrog traditional TV advertising. For
marketers, CTV represents an opportunity to apply data to what is
often the largest segment of their advertising investment. In
addition, the collaboration will enable marketers to measure their
advertising campaigns in a way that is not possible with linear TV.
By applying the same level of data-driven insights that they do
with their digital advertising campaigns, marketers can compare and
measure ad opportunities across channels on the open internet in a
transparent way.
"Brands need a scalable, programmatic solution
to amplify TV advertising by reaching hard-to-find audiences across
all of the devices we use to watch video today. This partnership
between UNIFD and Mobiquity provides advertisers with the
opportunity to effectively reach all TV and digital audiences at
scale," said Dean Julia, CEO of Mobiquity Technologies.
About UNIFDUNIFD (UNIFD.CO) is a digital media
company focused on driving brand awareness across emerging
channels. UNIFD has built an industry-leading Connected TV as well
as an ‘Audio Everywhere’ marketplace. www.UNIFD.co
About Mobiquity
TechnologiesMobiquity Technologies, Inc. is a next
generation, Platform-as-a-Service (PaaS) company for data and
advertising. The Company maintains one of the largest audience
databases available to advertisers and marketers through its data
services division. Mobiquity Technologies’ Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please visit: https://mobiquitytechnologies.com/
Safe Harbor StatementThis press
release contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Statements that are not
historical facts, including statements about the Company's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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such as "may", "will," "expect," "anticipate," "target," "aim,"
"estimate," "intend," "plan," "believe," "potential," "continue,"
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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