Mobiquity Completes Financing to Help Fund the Launch of New Publisher Focused Platform for Monetization and Compliance
January 05 2023 - 8:00AM
Mobiquity Technologies, Inc. (Nasdaq: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technologies, is excited to announce the completion of
a financing that will assist in funding the launch of its new and
innovative Platform for the Publishers. Spartan Capital Securities,
LLC acted as sole placement agent for the transaction.
Due to the much publicized changes to Privacy Laws (GDPR &
CCPA) along with Apple and Google’s removal of Identifiers, the
Company will be launching a SaaS Platform focused on the AdTech
Publisher ecosystem. Publishers are facing two big issues:
increased costs due to privacy compliance rules and decreased
revenue, due to the lack of audience targeting.
CEO Dean Julia said, “We believe there is a major paradigm
shift occurring in the market and the timing is perfect for
the product we are introducing. User data and the intelligence to
use it must shift from residing on the demand-side to residing on
the Publishers side. Publishers must own their first party data and
manage their audiences in-house. Irrespective of whether a
publisher chooses to work with us or not, they need to find a
solution that allows advertisers to buy directly from them.”
Mobiquity’s Publisher Platform provides:
- A Consent Manager so Publishers can be assured
that they are meeting all Privacy requirements with their data
collections
- An Audience Builder to build detailed Targeted
Audiences from their 1st party data
- A Direct Purchase Interface to increase
revenue from direct advertiser sales; and
- An Inventory Enhancer to enhance Publisher
supply with compliant audience Meta-tags.
About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next-generation,
Platform-as-a-Service (PaaS) company for data and advertising. The
Company maintains one of the largest audience databases available
to advertisers and marketers through its data services division.
Mobiquity Technologies’ Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please
visit: https://mobiquitytechnologies.com
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. In some cases, forward-looking statements can be
identified by words or phrases such as "may," "will," "expect,"
"anticipate," "target," "aim," "estimate," "intend," "plan,"
"believe," "potential," "continue," "is/are likely to" or other
similar expressions. Further information regarding these and other
risks, uncertainties or factors is included in the Company's
filings with the SEC. All information provided in this press
release is as of the date of this press release, and the Company
does not undertake any duty to update such information, except as
required under applicable law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing GroupEmail:
john@TheColumbiaMarketingGroup.comPhone: 646-736-1900
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