Marin Software to Release Full Support for New Facebook Ad Campaign Structure
March 04 2014 - 2:32PM
Marketwired
Marin Software to Release Full Support for New Facebook Ad Campaign
Structure
Facebook Campaign Structure Updates Will Streamline Marketers'
Workflow Within the Marin Software Platform
SAN FRANCISCO, CA--(Marketwired - Mar 4, 2014) - Marin
Software (NYSE: MRIN), provider of a leading Revenue Acquisition
Management platform for advertisers and agencies, today announced
it will support Facebook's new ad campaign structure. Marin will
release full support of the new campaign structure March 14th.
News Facts:
- Previously, Facebook ad campaigns were arranged in a two-level
hierarchy: campaigns and ads. To provide marketers a better way to
organize, measure and optimize ad campaigns, Facebook introduced a
three-tiered structure composed of campaigns, ad sets and ads.
- Marin Software has been working on developing support of
Facebook's new ad campaign structure since October 2013 and will
release full support on March 14th. As with all Facebook
advertisers, Marin customers' existing Facebook campaigns will be
migrated to the new structure automatically.
- The Marin Software platform utilizes a three-tiered campaign
structure for search-engine marketing (SEM) and display
advertising. With Facebook adopting a similar three-level
structure, digital marketers that advertise across search, display
and Facebook can gain additional workflow efficiencies and analytic
insights through the Marin platform.
Quote:
"Today's digital marketer rarely limits their ad program to a
single channel," said Matt Ackley, chief marketing officer at Marin
Software. "Facebook adopting the common ad taxonomy of search and
display should help streamline campaign set-up, management, and
reporting for multi-channel advertisers. Marin customers, in
particular, will gain a new level of cross-channel congruency."
Forward-Looking Statements
This press release contains forward-looking statements
including, among other things, statements regarding Marin
Software's support of Facebook's new campaign structure and the
impact of Facebook's new campaign structure on advertisers in
general and Marin Software customers specifically. These
forward-looking statements are subject to the safe harbor
provisions created by the Private Securities Litigation Reform Act
of 1995. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain
risk factors, including but not limited to errors or delays in
Facebook's implementation of its new campaign structure or in
Marin's support of the new campaign structure; adverse changes
in general global economic or market conditions; delays, reductions
or slower growth in the amount spent on online and mobile
advertising, particularly on Facebook; and unforeseen developments
in the digital advertising industry generally, technological
changes; competition; and the fact that the social media
advertising market is an emerging market and rapidly
evolving. These forward looking statements are based on
current expectations and are subject to uncertainties and changes
in condition, significance, value and effect as well as other risks
detailed in documents filed with the Securities and Exchange
Commission, including our most recent report on Form 10-K and
current reports on Form 8-K that we may file from time to
time. Marin Software assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading
Revenue Acquisition Management platform used by advertisers and
agencies to measure, manage and optimize more than $6 billion in
annualized ad spend. Offering an integrated platform for
search, display, social, and mobile advertising, Marin helps
advertisers and agencies improve financial performance, save time,
and make better decisions. Headquartered in San Francisco, with
offices worldwide, Marin's technology powers marketing campaigns in
more than 160 countries. For more information about Marin's
products, please visit:
http://www.marinsoftware.com/solutions/overview.
Facebook® is a registered trademark of Facebook Inc.
Media Contact: Greg Kunkel Corporate Communications Marin
Software 415-857-7663 press@marinsoftware.com
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