Marin Software Announces Release of Budget Optimizer
December 01 2022 - 4:48PM
Business Wire
Advertisers can automate the management of campaign budgets
across publishers and accounts to deliver superior results
Marin Software announced today the addition of Budget Optimizer
to its flagship digital marketing platform, MarinOne. Budget
Optimizer gives advertisers improved automated control of their
marketing budgets and helps to maximize the return on their
investment.
“The primary goal for performance marketers is to deliver
customers and growth. Accurately managing marketing budgets is a
key challenge,” said Chris Lien. “Budget Optimizer gives marketers
the ability to set a goal and leverage MarinOne’s powerful
forecasting and optimization capabilities to take care of the
rest.”
Advertisers working across channels currently have to depend on
a disconnected array of tools to understand, plan, and execute
their digital strategies. Marketers are held to monthly or
quarterly planning cycles, but are limited to setting a daily or
lifetime budget for their campaigns in the publisher tools. Google
and Bing do not easily provide visibility into how performance is
pacing towards monthly targets.
Budget Optimizer solves these challenges by providing an
end-to-end workflow that helps advertisers create their plan and
pace performance against the plan. Advertisers can automate the
management of campaign budgets across Publishers and Accounts while
maintaining cost control and driving superior results.
First, Budget Optimizer forecasts the marginal return of their
advertising investment, calculating the impact of increasing or
decreasing spend. Interactive visualizations illustrate the
trade-offs between spend, volume and efficiency. Advertisers can
also determine how they want to allocate their spend between
campaigns, channels, and publishers and set constraints based on
their business needs. Plans can be created for months, quarters or
custom date ranges which are useful for promotional periods.
During the spend period, Budget Optimizer continually tracks
campaign performance and provides advertisers an easy-to-read
dashboard showing how campaigns are progressing against goals.
Advertisers can see at a glance if their campaigns are on target or
over or under spending.
Please visit www.marinsoftware.com/lp/budget-optimizer to learn
more about Budget Optimizer.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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