Microsoft Unveils New Generative AI Solutions for Retailers
January 11 2024 - 11:55AM
Dow Jones News
By Denny Jacob
Microsoft unveiled new generative artificial intelligence and
data solutions aimed at supporting retailers.
The tech giant, which disclosed the news ahead of a retail
tradeshow, said Microsoft Cloud for Retail now offers more options
for retailers to choose from to infuse copilot experiences for
shoppers that can unlock personalized shopping experiences and
enhance retail employees' performance and productivity, among other
benefits.
"We are committed to democratizing the concierge-like experience
across the shopping journey through copilot templates that help
retailers create more personalized experiences and reduce time to
value," said Shelley Bransten, corporate vice president, global
retail, consumer goods and gaming industries.
Microsoft's offering comes as retailers are competing for
consumers' attention, money and loyalty as discretionary spending
has been pressured by a sustained period of inflation. While
inflation has begun to cool, many consumers are still opting to
spend on experiences rather than goods, prompting companies to
tinker with promotions, inventory levels and subscription offerings
in a changing landscape.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
January 11, 2024 11:40 ET (16:40 GMT)
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