MicroStrategy Named Market Leader in Latest BARC Enterprise BI & Analytics Report
July 10 2024 - 9:03AM
Business Wire
MicroStrategy receives highest score for
Portfolio Capabilities for second consecutive year
MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in
AI-powered business intelligence, today announced that the company
was named a Market Leader in the BARC Score Enterprise BI &
Analytics Platforms report for 2024. For the second consecutive
year, the Business Application Research Center (BARC) ranked
MicroStrategy highest in Portfolio Capabilities, one of two
dimensions on which every vendor is evaluated.
The Market Leader position also highlights strong performance by
MicroStrategy in Market Execution based on the MicroStrategy ONE®,
the company’s BI & analytics platform offering, Market
Distribution, Product Strategy and Customer Satisfaction, among
others. According to the report, Market Leaders are “well
established vendors that drive strong market adoption, supported by
technology innovation…and a solid track record. Their portfolio
enjoys high brand awareness in the market and covers an extensive
range of technologies and services with only a few gaps. Market
leaders typically have a large market share, making them a viable
contender in almost all implementation scenarios.”
The BARC report lists several key strengths for MicroStrategy,
including:
- Single integrated platform for formatted reports, dashboards,
analysis and analytics application building with good performance
in large environments
- The new AI tool, Auto, leverages MicroStrategy’s Semantic Graph
to ensure data security and integrity. With capabilities that cater
to different user types, Auto allows them to ask questions in
natural language and receive instant answers
- HyperIntelligence® enables users to access contextual
information with zero clicks across existing applications,
productivity tools and devices with highly personalized information
to all users
- Dashboards offer modern responsive and interactive applications
that organize visualizations or reports in a familiar book-oriented
chapter-and-page format
As cited by report authors Larissa Baier, Robert Tischler and
Florian Bigelmaier, “MicroStrategy introduced ‘HyperIntelligence’
to surface contextual information to users directly in web
applications, on mobile devices and in selected productivity
applications with zero clicks. This allows businesses to inject
real-time, contextual insights and recommendations into users’
browser-based or mobile workflows – bringing analytics closer to
their work. Embedding analytics in business applications, in
cooperation with service providers and often targeting distinct
industries, is becoming increasingly important to vendors and
offers further opportunities to differentiate its offering.”
In June, MicroStrategy augmented its HyperIntelligence
capabilities with Auto, empowering users – particularly frontline
workers --to easily access BI insights without ever leaving the
applications they use in their daily workflow. Enterprises can
easily layer contextual, bite-sized AI insights into any
application within a no-code environment, and employees can dig
deeper, asking questions to gain further insights using natural
language.
“We are excited to see BARC highlight several of our unique and
powerful intelligence capabilities in this year’s Score report,
such as HyperIntelligence, Auto, and the Semantic Graph, all of
which give our customers extraordinary flexibility, reliability,
and convenience to deliver trusted data where and when it’s
needed,” said PeggySue Werthessen, vice president and go-to-market
strategy lead at MicroStrategy. “We’re proud of our long heritage
as an innovator delivering so many industry firsts while remaining
independent and building our tightly integrated, cloud-native
platform from the ground up and we’re extremely gratified with our
recognition by BARC as a Market Leader.”
To read the full report, visit
https://www.microstrategy.com/research-and-reports/barc-score-platforms-report
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) considers itself the world’s first
Bitcoin development company. The MicroStrategy software business
develops and provides industry-leading AI-powered enterprise
analytics software that promotes our vision of Intelligence
EverywhereTM. Our flagship cloud-native platform, MicroStrategy
ONE, is trusted by the most admired brands in the Fortune Global
500 to drive business agility, efficiency, and revenue. We also use
our software development capabilities to develop Bitcoin
applications. We believe the combination of our operating
structure, bitcoin strategy and focus on technology innovation
provides a unique opportunity for value creation.
MicroStrategy, MicroStrategy AI, MicroStrategy Auto,
MicroStrategy ONE, HyperIntelligence, and Intelligence Everywhere
are either trademarks or registered trademarks of MicroStrategy
Incorporated in the United States and certain other countries.
Other product and company names mentioned herein may be the
trademarks of their respective owners.
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Jeff Miller Market Street Group 541-207-6413
microstrategy@marketstreetgrp.com
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