On Safer Internet Day, Match Group Platforms
Will Send A Coordinated Reminder To Users With Unverified Profiles,
Encouraging Them To Photo Verify Their Profiles.
DALLAS, Feb. 6, 2024
/PRNewswire/ -- Match Group (NASDAQ: MTCH), the parent company of
Tinder, Hinge, Match, and Plenty of Fish, announced the platforms
will send users coordinated reminders to Photo Verify their
profiles this Safer Internet Day. Beginning today, February 6, users across Tinder, Hinge, Match,
OkCupid, Plenty of Fish, Meetic, BLK, Chispa, and Upward with
unverified profiles will receive a push notification or message
encouraging them to verify their account utilizing Photo
Verification with a selfie video or the platform's verification
tools. As new users join the apps and returning users revamp their
profiles for peak dating season, these tools help confirm for
potential matches that the photos on their profile match the person
with the account.
Verified profiles often receive better engagement, as these
profiles encourage more informed decisions on dating apps and
increase confidence in a potential match. At Hinge, users with
profiles that are Selfie Verified go on more than 200% more dates
globally than those with unverified profiles. On Tinder – in the
18-25 age group – being Photo Verified bumps up their chance to
match by 10% as users feel more confident that their potential
match is genuine and looks like their photos.
"Verifying your profile is the easiest thing you can do to level
up your dating game," said Devyn
Simone, Tinder's Resident Relationship Expert. "Nobody wants
to start flirting and then wonder if their new crush is a real
person, so verifying your profile is the best way to help confirm
you are the person in your photos. It's so important to be safe
when interacting with people online, and verified profiles are a
huge green flag!"
In collaboration with Global Anti-Scam Organization, Match Group
created a series of tips on how users can be safe on and off the
platform.
"Safer Internet Day is an important reminder for us all to be
more responsible and aware of the way we interact online," says
Aileen Hsu, Head of Partnerships at
Global Anti-Scam Organization. "We appreciate that Match Group is
promoting safer online practices by encouraging unverified users
across their platforms to verify their profiles. Together, we can
help make these safe practices habits for users as we work toward
making a safer digital experience for everyone."
The tips encouraging safe practices for all online users,
include:
- Look out for verified profiles.
- When you see a verified check on a potential match's profile,
you'll know they've been Photo Verified, so they're really the
person in their photos. You can also set up video chats before
meeting up. If your date can't do any of these things, it's a red
flag.
- Don't send money to anyone you don't know.
- Scammers may share investment advice or pull at your heart
strings. No matter the request, never send money or personal
financial info to anyone you meet online.
- Choose a familiar, well-reviewed and/or public location to
meet.
- Meet for the first few times in a populated, public place. If
your date pressures you to go somewhere private, end the date and
report the person through the app you met them on.
- Let a trusted friend or family member know where you are
going and who you are meeting with.
- Arrive at the location early to let a server or bartender know
you're meeting someone for the first time so that they can have
your back.
- Have a way there and back.
- Be in control of your own transportation. As a backup, use a
ride-share app.
- Report any and all bad behavior, both online and IRL.
- If something feels unsafe, report the person to local law
enforcement or through the app you met the person on. If it is an
emergency, get to a safe place and call 9-1-1.
- Keep all digital and physical evidence. Take screenshots of
your conversations with your date before blocking the person and
erasing the conversation history.
- Report the incident as soon as you can and seek support. You do
not have to go through it alone.
About Match Group
Match Group (NASDAQ: MTCH), through
its portfolio companies, is a leading provider of digital
technologies designed to help people make meaningful connections.
Our global portfolio of brands includes Tinder®, Hinge®, Match®,
Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, BLK®, and more,
each built to increase our users' likelihood of connecting with
others. Through our trusted brands, we provide tailored services to
meet the varying preferences of our users. Our services are
available in over 40 languages to our users all over the world.
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SOURCE Match Group
