After piloting in Australia and New
Zealand, users who were ID Verified received 67% more
matches than those who weren't verified
LOS
ANGELES, Feb. 20, 2024 /PRNewswire/ -- Today Tinder
announces it will be expanding the ID Verification option to users
in the US, UK, Brazil, and
Mexico, which serves as an
additional step for users to help confirm the authenticity of
profiles, focusing on date of birth and likeness. To help users
confirm the authenticity of profiles, Tinder plans to make this
feature available in the US and Mexico by summer and in the UK and
Brazil by spring.
The enhanced process requires a video selfie and a valid
Driver's Licence or Passport, and will check to see whether the
face in the video selfie matches both the photo on the ID as well
as the person's profile photos. It will also check the date of
birth on the ID. This can be done on the user's Profile page.
"People want to feel safe and confident when connecting and
communicating with their matches, and we applaud Tinder for giving
users this additional option to help confirm their match is the
person in their profile," said Pamela
Zaballa, CEO of NO MORE
Users who only complete Photo Verification will now receive a
blue camera icon badge and users who only complete the ID
Verification will receive a blue ID icon badge. Users who complete
both ID + Photo Verification will receive the blue checkmark.
Last fall, Tinder piloted this feature in Australia and New
Zealand and users who completed the ID Verification option
saw a 67% increase in matches than those not verified.
"We believe ID Verification is an important tool users can adopt
to help prove they are the person in their photos as well as help
provide some peace of mind when deciding to meet someone off the
app," said Ted Bunch, Chief
Development Officer, A Call To Men. "By giving this option to more
users, Tinder is giving users more choice and options in how they
connect and ultimately feel safer when exploring new
connections."
ABOUT TINDER
Launched in 2012, Tinder is the world's
most popular app for meeting new people and has been downloaded
more than 530 million times. The app is available in 190 countries
and 45+ languages. More than half of all users are 18-25 years old.
In 2022, Tinder was named one of the World's Most Innovative
Companies by Fast Company.
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SOURCE Match Group
