Blue Nile, Inc. (“Blue Nile” or “the Company”), the leading online
retailer of GIA graded, conflict-free diamonds, diamond engagement
rings, and fine jewelry, and Mudrick Capital Acquisition
Corporation II (NASDAQ: MUDS), a publicly-traded special purpose
acquisition company, today announced they have entered into a
definitive agreement for a business combination that will result in
Blue Nile becoming a public company. Upon closing of the
transaction, the combined company will be named Blue Nile and is
expected to be listed on NASDAQ. The post-combination company will
be led by Sean Kell, Blue Nile’s Chief Executive Officer, and the
current management team.
“As the pioneer of and category leader in online fine jewelry,
Blue Nile is well positioned to win as the go-to e-commerce
destination in the space,” said Jason Mudrick, Founder and Chief
Investment Officer of Mudrick Capital Management, L.P. “With its
market leadership, track record as an innovator, talented team, and
omnichannel business model, along with its proven growth vectors,
Blue Nile fully addresses Mudrick Capital Acquisition Corporation
II’s investment criteria. We are excited to partner with Blue Nile
as it continues to be a trailblazer in the space.”
“Our vision is to help our customers celebrate all of life’s
joyful occasions, big and small,” said Kell. “Over the past two and
a half years we have successfully transformed and elevated Blue
Nile as a thriving fine jewelry and lifestyle brand, and we are
excited about the growth opportunities that lie ahead. We have only
scratched the surface of an estimated $320 billion global fine
jewelry market that has been slow to move online and remains
fragmented. As we look to execute our growth strategy, now is the
right time to become a public company.”
“We are pleased that the Mudrick team will invest in Blue Nile
and help accelerate the Company’s next phase of e-commerce
leadership in the fine jewelry category,” said David Humphrey,
Chairman of the Board of Directors of Blue Nile and a Managing
Director at Bain Capital Private Equity. “We believe Blue Nile has
a significant opportunity for future market expansion as a real
innovator in a large category that offers the right mix of
compelling jewelry coupled with an unmatched selection of GIA
graded diamonds at unbeatable values.” The
E-Commerce Leader in Fine JewelryBlue Nile was founded in
1999 to revolutionize the way customers shop for one of their most
significant purchases – diamond engagement rings. By creating a
disruptive digital platform that provides consumers with more
choices, straightforward information, and exceptional service, Blue
Nile demystified the diamond shopping process while passing savings
onto its e-commerce customers. The Company continues to apply the
same principles of disruption and customer care to an expanded
assortment which now includes other fine jewelry (earrings,
necklaces, pendants, bracelets, and other fashion jewelry),
representing nearly half of the Company’s revenue.
A leading destination for online fine jewelry, Blue Nile has
four global offices and ships to 44 countries, including China, the
U.K., Canada, and Australia. Blue Nile offers customers the largest
selection of more than 650,000 high-quality, conflict-free natural
diamonds and an expansive fine jewelry collection with pricing at
25-50% less than that of traditional brick-and-mortar jewelers.
Over the past two and a half years, Blue Nile, under an executive
leadership team led by Sean Kell, has successfully migrated from
the leading online diamond engagement marketplace to a fine jewelry
brand driving consistent margin expansion and strong revenue
growth.
Blue Nile – Investing for Growth
Acceleration
- Well positioned to capitalize on the fragmented and
growing $320 billion global fine jewelry market. As a
digitally native pioneer with a leading position in the highly
fragmented U.S. fine jewelry market, Blue Nile has a significant
opportunity to continue to disrupt and capitalize on a growing
market opportunity which has seen e-commerce penetration increase
to 25%, up 11 percentage points since 2019. With less than 1% of
the total U.S. fine jewelry market share today, and only a small
fraction of that share internationally, there is significant
opportunity to expand.
- Superior customer value proposition and strong repeat
business. Blue Nile has served more than 2.7 million
customers, with 32% of its 2021 revenue from repeat sales. An
engagement ring purchase is an entry point to repeat jewelry
purchases celebrating life’s other joyful occasions, big and small.
Blue Nile offers the largest selection of more than 650,000
high-quality, conflict-free natural diamonds and thousands of fine
jewelry designs at a 25-50% price advantage compared to traditional
brick-and-mortar jewelers.
- Omnichannel business model provides structural
competitive advantages. Anchored by an industry-leading
e-commerce presence, Blue Nile has been expanding its reach to meet
customers anywhere, anytime they want to shop. The Company plans to
have opened ~40 showrooms by year end 2023 – while also investing
in its digital platforms to create a seamless shopping experience
across channels. Blue Nile’s showrooms are “asset light” with
display inventory and a stress-free shopping experience in which
consumers select their jewelry, with the help of Blue Nile’s
Personal Jewelers, and then order jewelry through the Company’s
website for delivery to home or office. These showrooms are a
significant growth accelerator, allowing consumers to see, touch,
and feel the quality of Blue Nile’s fine diamonds, engagement
rings, and other fine jewelry. They help extend the Blue Nile brand
beyond online and introduce the experience to thousands of new
customers every day.
- Powered by technology and data, Blue Nile delivers
unparalleled customer service. Blue Nile has helped
millions of shoppers with engagement ring and other jewelry
purchases to celebrate life’s most joyful moments. Each customer
interaction helps Blue Nile learn and improve the next experience.
With more than 5 terabytes of customer data spanning over 20 years
of customer interactions and purchases, as well as leading-edge
analytics and data science capabilities, the Company understands
consumer needs, allowing Blue Nile to anticipate trends and deliver
highly-personalized, expertly-curated, and perfectly-timed
experiences.
- Strong leadership team. Blue Nile has an
executive leadership team with more than 150 cumulative years of
fine jewelry and e-commerce experience at companies including
Expedia, Amazon, Nike, Starbucks, Signet, Uber, BCG, and
McKinsey.
Transaction Overview The transaction is
anticipated to generate approximately $450 million of capital
before expenses, assuming no redemptions by the public stockholders
of Mudrick Capital Acquisition Corporation II. This includes $50
million of new preferred equity provided by Mudrick Capital. It
also includes $80 million of committed PIPE capital (~$50M of which
has been pre-funded) from existing sponsors Bain Capital Private
Equity, Bow Street, and Adama Partners, and from Mudrick Capital.
Existing Blue Nile shareholders will roll over their existing
equity, retaining 39% of the combined company’s pro forma equity.
The pro forma implied equity value of the combined company is $873
million at the $10.15 per share PIPE price, assuming no redemptions
by the public stockholders of Mudrick Capital Acquisition
Corporation II. The transaction implies a pro forma enterprise
value for Blue Nile of approximately $683 million.
The Boards of Directors of Blue Nile and Mudrick Capital
Acquisition Corporation II have approved the transaction. The
transaction, which will require the approval of Mudrick Capital
Acquisition Corporation II stockholders, is subject to other
customary closing conditions, including the receipt of certain
regulatory approvals and a minimum cash condition. It is expected
to close early in Q4 2022.
Additional information about the proposed transaction, including
a copy of the business combination agreement and an investor
presentation, will be provided in a Current Report on Form 8-K to
be filed by MUDS with the U.S. Securities and Exchange Commission
and will be available
at www.sec.gov.
Advisors Jefferies LLC is acting as exclusive
financial and capital markets advisor and placement agent, and
Weil, Gotshal & Manges LLP is acting as legal advisor to
Mudrick Capital Acquisition Corporation II. Kirkland & Ellis
LLP is acting as legal advisor to Blue Nile.
About Blue Nile, Inc. Blue Nile, Inc. is the
largest online retailer of high-quality, conflict-free, GIA graded
diamonds and fine jewelry. The company offers a superior experience
for purchasing engagement rings, wedding rings, and fine jewelry by
providing expert guidance, in-depth educational materials, and
unique online tools that place consumers in control of the jewelry
shopping process. Blue Nile has some of the highest quality
standards in the industry and offers thousands of independently
graded diamonds and fine jewelry at prices significantly below
traditional retail. Blue Nile can be found online at
www.bluenile.com and at physical showrooms
located throughout the United States.
About Mudrick Capital Acquisition Corporation
IIMudrick Capital Acquisition Corporation II is a blank
check company formed for the purpose of effecting a merger, capital
stock exchange, asset acquisition, stock purchase, reorganization,
or similar business combination with one or more businesses. The
company is led by Chief Executive Officer and Chairman of the Board
of Directors Jason Mudrick, Chief Financial Officer Glenn Springer,
Vice President Victor Danh, and Vice President Matthew Pietroforte.
Its sponsor is an affiliate of Mudrick Capital Management, L.P.,
which currently manages approximately $3.3 billion with a specialty
in event-driven and special situation investing in public and
private companies in North America. Additional information
regarding Mudrick Capital Acquisition Corporation II may be found
at: www.MudrickCapitalAcquisitionCorp.com.
Cautionary Language Regarding Forward-Looking
StatementsThis press release may contain forward-looking
statements. Forward-looking statements include, without limitation,
statements regarding the estimated future financial performance and
financial position of the Company. Future results are not possible
to predict. Opinions and estimates offered in this press release
constitute the Company’s judgment and are subject to change without
notice, as are statements about market trends, which are based on
current market conditions. This press release contains
forward-looking statements, including without limitation,
forward-looking statements that represent opinions, expectations,
beliefs, intentions, estimates or strategies regarding the future
of the Company and its affiliates, which may not be realized.
Forward-looking statements can be identified by the words,
including, without limitation, “believe,” “anticipate,” “continue,”
“estimate,” “may,” “project,” “expect,” “plan,” “potential,”
“target,” “intend,” “seek,” “will,” “would,” “could,” “should,”
“forecast,” or the negative or plural of these words, or other
similar expressions that are predictions or indicate future events,
trends or prospects but the absence of these words does not
necessarily mean that a statement is not forward-looking. Any
statements that refer to expectations, projections, indications of,
and guidance or outlook on, future earnings, dividends or financial
position or performance or other characterizations of future events
or circumstances are also forward-looking statements.
All forward-looking statements are based on estimates and
assumptions that are inherently uncertain and that could cause
actual results to differ materially from expected results. Many of
these factors are beyond the Company’s ability to control or
predict. Factors that may cause actual results to differ materially
from current expectations include, but are not limited to: (1) the
occurrence of any event, change or other circumstances that could
give rise to the termination of any definitive agreements with
respect to the proposed transaction; (2) the outcome of any legal
proceedings that may be instituted against Mudrick, the combined
company or others following the announcement of the proposed
transaction and any definitive agreements with respect thereto; (3)
the inability to complete the proposed transaction due to the
failure to obtain approval of the shareholders of Mudrick or to
satisfy other conditions to closing; (4) changes to the proposed
structure of the proposed transaction that may be required or
appropriate as a result of applicable laws or regulations or as a
condition to obtaining regulatory approval of the proposed
transaction; (5) the ability to meet stock exchange listing
standards following the consummation of the proposed transaction;
(6) the risk that the proposed transaction disrupts current plans
and operations of the Company as a result of the announcement and
consummation of the proposed transaction; (7) the ability to
recognize the anticipated benefits of the proposed transaction,
which may be affected by, among other things, competition, the
ability of the combined company to grow and manage growth
profitably, maintain relationships with customers and suppliers and
retain its management and key employees; (8) costs related to the
proposed transaction; (9) changes in applicable laws or
regulations; (10) the possibility that the Company or the combined
company may be adversely affected by other economic, business,
and/or competitive factors; ( 11) the Company’s estimates of
expenses and profitability; and (12) other risks and uncertainties
set forth in the sections entitled “Risk Factors” and “Cautionary
Note Regarding Forward-Looking Statements” in Mudrick’s Annual
Report on Form 10-K filed on March 29, 2022. There may be
additional risks that neither Mudrick nor the Company presently
know or that Mudrick and the Company currently believe are
immaterial that could also cause actual results to differ from
those contained in the forward-looking statements.
You are cautioned not to place undue reliance upon any
forward-looking statements. Any forward-looking statement speaks
only as of the date on which it was made, based on information
available as of the date of this press release, and such
information may be inaccurate or incomplete. The Company undertakes
no obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise, except as required by law. Information regarding
performance by, or businesses associated with, our management team
or businesses associated with them is presented for informational
purposes only. Past performance by the Company’s management team
and its affiliates is not a guarantee of future performance.
Therefore, you should not rely on the historical record of the
performance of the Company’s management team or businesses
associated with them as indicative of the Company’s future
performance of an investment or the returns the Company will, or is
likely to, generate going forward.
No Offer or SolicitationThis press release
shall not constitute a solicitation of a proxy, consent, or
authorization with respect to any securities or in respect of the
proposed transaction. This press release shall not constitute an
offer to sell or the solicitation of an offer to buy any
securities, nor shall there be any sale of securities in any states
or jurisdictions in which such offer, solicitation, or sale would
be unlawful prior to registration or qualification under the
securities laws of any such jurisdiction. No offering of securities
shall be made except by means of a prospectus meeting the
requirements of Section 10 of the Securities Act of 1933, as
amended.
Additional Information About the Proposed Transaction
and Where to Find It In connection with the proposed
transaction, Mudrick intends to file with the SEC and mail a
definitive proxy statement relating to the proposed transaction to
its shareholders. This press release does not contain all the
information that should be considered concerning the proposed
transaction and is not intended to form the basis of any investment
decision or any other decision in respect of the proposed
transaction. Mudrick’s shareholders and other interested persons
are advised to read, when available, the preliminary proxy
statement and the amendments thereto and the definitive proxy
statement and other documents filed in connection with the proposed
transaction, as these materials will contain important information
about Mudrick, the Company and the proposed transaction. When
available, the definitive proxy statement and other relevant
materials for the proposed transaction will be mailed to
shareholders of Mudrick as of a record date to be established for
voting on the proposed transaction. Shareholders will also be able
to obtain copies of the preliminary proxy statement, the definitive
proxy statement and other documents filed with the SEC, without
charge, once available, at the SEC’s website at www.sec.gov, or by
directing a request to: Mudrick Capital Acquisition Corporation II;
527 Madison Avenue, 6th Floor, New York, NY 10022.
Participants in the SolicitationMudrick and its
directors and executive officers may be deemed participants in the
solicitation of proxies from Mudrick’s shareholders with respect to
the proposed transaction. A list of the names of those directors
and executive officers and a description of their interests in
Mudrick is contained in Mudrick’s Annual Report on Form 10-K filed
on March 29, 2022, which was filed with the SEC and is available
free of charge at the SEC’s web site at www.sec.gov, or by
directing a request to Mudrick Capital Acquisition Corporation II;
527 Madison Avenue, 6th Floor, New York, NY 10022. Additional
information regarding the interests of such participants will be
contained in the proxy statement for the proposed transaction when
available.
The Company and its directors and executive officers may also be
deemed to be participants in the solicitation of proxies from the
shareholders of Mudrick in connection with the proposed
transaction. A list of the names of such directors and executive
officers and information regarding their interests in the proposed
transaction will be included in the proxy statement for the
proposed transaction when available.
INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN
APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY
AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS
OF THE OFFERING OR THE ACCURACY OR ADEQUACY OF THE INFORMATION
CONTAINED HEREIN ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
Investor RelationsCaitlin Churchill ICR, Inc.
BlueNileIR@icrinc.com
Media Relations Judy Lee ICR, Inc.
BlueNilePR@icrinc.com
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