playAWARDS Partners With Experiential Entertainment Brand Lighthouse Immersive to Bring All-new Rewards to Global Community of PLAYSTUDIOS Gamers
May 02 2022 - 1:00PM
Business Wire
Partnership brings exclusive Lighthouse
Immersive rewards to playAWARDS portfolio, beginning with Immersive
Van Gogh exhibit on the Las Vegas Strip
playAWARDS, the loyalty marketing division of mobile
gaming leader PLAYSTUDIOS, has added experiential
entertainment brand Lighthouse Immersive to its growing
portfolio of reward partners. Lighthouse Immersive is the creative
force behind the Immersive Van Gogh experience that showcases the
works of Vincent van Gogh through 500,000 cubic feet of projection
mapping, 60,600 frames of video, and 90,000,000 pixels. The
experience is currently running in fourteen different cities
throughout the United States and Canada. Players of PLAYSTUDIOS
mobile apps can now exchange loyalty points earned during free
gameplay for complimentary and specially priced tickets to
Immersive Van Gogh, on the Las Vegas Strip, located at Lighthouse
Artspace Las Vegas in The Shops at Crystals.
“Lighthouse specializes in the kind of cutting-edge, immersive
experiences that our audience of players loves to see,” says Head
of playAWARDS Rob Oseland.
Lighthouse Immersive joins a lineup of playAWARDS partners with
celebrated brands offering unique experiences across the globe,
including MGM Resorts International, IHG Hotels and Resorts, City
Winery, and Wolfgang Puck.
“As we expand our immersive experience offerings around the
world, we are eager to partner with innovative brands that
understand the fast-growing mobile consumer,” says Immersive Van
Gogh producer Corey Ross. “What PLAYSTUDIOS and playAWARDS have
built is unrivaled in loyalty marketing, and together we can
introduce an all-new audience to these incredibly unique
experiences, and watch them gain a new appreciation for art.”
Players can access Lighthouse Immersive rewards through the
Rewards store on PLAYSTUDIOS mobile apps – myVEGAS Slots, myVEGAS
Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM
Slots Live. PLAYSTUDIOS apps are available to download free on iOS,
Android, Kindle, and Facebook.
About PLAYSTUDIOS
PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots,
myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty platform
enables players to earn real-world rewards from a global collection
of iconic hospitality, entertainment, and leisure brands.
playAWARDS partners include MGM Resorts International, Wolfgang
Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line
Tours, and Hippodrome Casino among others. Founded by a team of
veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit www.playstudios.com.
About Lighthouse Immersive
Lighthouse Immersive creates, produces, and distributes
innovative digital immersive art experiences through its
experiential entertainment multiplex digital art galleries, aiming
to cultivate community and creativity through large-scale events
and exhibitions of all art forms. Lighthouse Immersive offers
versatile spaces for creators to present their work while engaging
audiences in unique art experiences that encourage dialogue and
inspire new artistic creations. Lighthouse Immersive has produced
the world premiere of Immersive Van Gogh, Immersive Frida Kahlo and
Immersive Klimt: Revolution to more than 21 North American cities.
Recognized as the leader in immersive art experiences, Lighthouse
Immersive custom-designs each of their venues, named Lighthouse
ArtSpace, to distinctly envelop the various architectural settings
they inhabit, it operates galleries in a range of historic venues
including refurbished industrial and retail spaces.
Since 2021, the company has opened or is opening 21 new
galleries in North American cities including New York City, Los
Angeles, Chicago, Dallas, Houston, Las Vegas, Boston and Denver,
and is currently expanding into additional markets. To date,
Lighthouse Immersive has sold over 4.8 million tickets to Immersive
Van Gogh across North America, with Artnet calling it “one of the
largest coordinated art phenomena of all time.”
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version on businesswire.com: https://www.businesswire.com/news/home/20220502005350/en/
Amy Rossetti Rossetti Public Relations
playstudios@rossettipr.com
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