National CineMedia Appoints Catherine Sullivan as President of Sales, Marketing, and Partnerships
May 15 2024 - 5:01PM
Business Wire
Veteran executive joins NCM to lead development
and execution of go-to-market strategy to propel next stage of
growth across NCM's premium video advertising platform
National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the
largest cinema advertising platform in the US, today announced the
appointment of seasoned media executive and strategist, Catherine
Sullivan, as President of Sales, Marketing, and Partnerships,
effective May 16, 2024. In this role, Sullivan will oversee the
Company’s sales and marketing strategy and lead initiatives to
continue the momentum of brands returning to the theater to reach
sought-after audiences. Sullivan will join the executive leadership
team, reporting directly to Chief Executive Officer Tom
Lesinski.
"Catherine brings a highly accomplished track record as a
visionary advertising executive and innovative, results-driven
leader,” said Lesinski. “With her proven history of leading
high-performing teams and driving growth, I am confident that
Catherine will be an instrumental part of advancing NCM’s continued
transformation into a modern, full-funnel media solution,
accelerating our dynamic trajectory, and strengthening our position
as the market leader.”
Sullivan brings over three decades of experience at the highest
levels in the media and advertising industry, driving revenue
growth in digital multiplatform sales. She has served as CEO at PHD
Media US and Chief Investment Officer at Omnicom Media Group (OMG),
held a range of executive positions at both ABC Television and
NBCUniversal Media, LLC, and most recently was a senior advisor to
BranchLab, Equativ, Smartly.io, and Telly.
"I am thrilled to be joining the National CineMedia team at such
a pivotal moment in the Company’s journey,” said Sullivan. “The
advertising industry has reached a critical juncture, and I’m
excited to advance the Company’s partnerships with new and existing
clients as we continue to expand our offerings. I’m grateful for
the opportunity to join this accomplished team and look forward to
continuing to innovate as we help our valued clients reach
sought-after audiences at scale.”
Scott Felenstein, current President of Sales, Marketing, and
Partnerships, will be departing NCM when his contract expires at
the end of this quarter and will assist with a smooth transition
and ensure continuity for our team and clients.
"Scott has been an instrumental leader within the Company and
dedicated partner to our executive team, as he led our sales
organization through both the COVID-19 pandemic and our financial
restructuring. I thank Scott for his partnership and devotion to
NCM throughout his tenure with the Company and wish him all the
success in his next chapter,” said Lesinski.
About NCM National CineMedia (NCM) is the largest cinema
advertising platform in the US. With unparalleled reach and scale,
NCM connects brands to sought-after young, diverse audiences
through the power of movies and pop culture. A premium video,
full-funnel marketing solution for advertisers, NCM enhances
marketers' ability to measure and drive results. NCM’s Noovie® Show
is presented exclusively in 42 leading national and regional
theater circuits including the only three national chains, AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK)
and Regal Entertainment Group (a subsidiary of Cineworld Group
PLC). NCM’s cinema advertising platform consists of more than
18,400 screens in over 1,450 theaters in 190 Designated Market
Areas® (all of the Top 50). National CineMedia, Inc. (NASDAQ:NCMI)
owns and is the managing member of, National CineMedia, LLC. For
more information, visit www.ncm.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240515788914/en/
Pam Workman VP, PR & Corporate Communications.
pam.workman@ncm.com
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