Partnership to Transform MIR M into Global
Esports Title
WUHAN,
China, Nov. 26, 2024 /PRNewswire/ -- NIP Group
Inc. (NASDAQ: NIPG) ("NIP Group" or the "Company"), a leading
digital entertainment company, and The9 Limited ("The9") today
announced that NIP Group has entered into a strategic partnership
with China Crown Technology Limited ("China
Crown"), a wholly owned subsidiary of The9, to develop "MIR
M" into a competitive esports title. Together, both parties aim to
create a game that embodies the characteristics of MIR M and
is suitable for esports adoption.
China Crown secured the exclusive
publishing license of "MIR M" from Wemade Co., Ltd. ("Wemade") in
Mainland China in May 2024. The game
is the latest version of the classic game "MIR", including
both mobile and PC versions. China
Crown's parent company, The9, listed on Nasdaq in 2004 and
is one of China's earliest online game developers and
operators, known for successfully introducing multiple globally
renowned titles to China, such as World of Warcraft and MU
Online.
Under the agreement, the parties will collaborate deeply across
three key areas: in-game esports integration, esports tournament
system development, and promotion and marketing. NIP Group will
leverage its extensive esports experience, event production
capabilities, and social media resources both domestically and
internationally, in combination with the vast player base of the
game soon to be released by The9, to expand the market jointly. In
addition, they will build a highly commercialized tournament
ecosystem centered around the game and provide extensive support
for its global promotion. This includes creating a synchronized,
comprehensive, and highly efficient esports marketing network that
resonates with esports fans.
Mario Ho, Chairman and Co-CEO of
NIP Group commented: "We are thrilled to partner with The9. The9
has been committed to providing users with the forefront
of gaming experiences and technical support. Combining the
global esports expertise and fan engagement capabilities of NIP
Group, we're well-positioned to transform MIR M into a
compelling esports title. Our shared vision is to create an
engaging esports experience that honors the game's legacy while
opening new possibilities for competitive play."
Hicham Chahine, Co-CEO of NIP
Group remarked: "We are intensely focused on expanding our business
across key verticals in a way that will have a tremendous impact on
the growth of the industry at large. Through innovative
partnerships, like today's with The9, NIP Group is able to push the
boundaries of our vision for a digital entertainment ecosystem that
will reimagine IPs, develop additional market opportunities, and
engage fans with new, creative experiences."
Jun Zhu, Chairman and CEO of The9
added: "We are delighted to enter into this agreement with NIP
Group. As a global digital entertainment group, NIP Group brings
unparalleled expertise and resources in the esports sector, which
will play a critical role in advancing the esports component of MIR
M. We look forward to making this game one of the world's largest
esports titles."
This partnership represents a significant advance in NIP Group's
strategy of diversifying its revenue streams, expanding its fan
base, enhancing brand influence, and strengthening market
competitiveness. It also marks an important milestone in the
Company's efforts to develop its game publishing business.
NIP Group remains committed to exploring innovative
opportunities, delving deeper into the potential of creating entire
esports ecosystems around games from scratch, driving the
prosperity of the esports industry, and delivering more
extraordinary experiences to esports enthusiasts worldwide.
About NIP Group
NIP Group (NASDAQ: NIPG) is a digital
entertainment company created for a growing global audience of
gaming and esports fans. The business was formed in 2023 through a
merger between legendary esports organization Ninjas in Pyjamas and
digital sports group ESV5, which includes eStar Gaming, a world
leader in mobile esports. Building on the success of its
competitive teams with an innovative mix of business ventures,
including talent management, event production, hospitality and game
publishing, NIP Group is developing transformational experiences
that entertain, inspire and connect fans worldwide, to expand its
global footprint and engage digital-first gamers where they are.
NIP Group currently has operations in Sweden, China, Abu
Dhabi and Brazil, and its
esports rosters participate across multiple game titles at the
biggest events around the world.
About The9 Limited
The9 Limited (NASDAQ: NCTY) is
an Internet company listed on Nasdaq in 2004. The9 is committed to
become a global diversified high-tech Internet company, and is
engaged in online games operation, Bitcoin mining and
AI investment businesses in different industries.
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Group's strategic and operational plans, contain forward-looking
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statements in its periodic reports to the U.S. Securities and
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but not limited to statements about NIP Group's beliefs, plans and
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limited to the following: NIP Group's growth strategies; its future
business development, results of operations and financial
condition; its ability to maintain and enhance the recognition and
reputation of its brand; developments in the relevant governmental
laws, regulations, policies toward NIP Group's industry; and
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countries or regions where NIP Group has operations; and
assumptions underlying or related to any of the foregoing. Further
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Group's filings with the SEC. All information provided in this
press release is as of the date of this press release, and NIP
Group undertakes no obligation to update any forward-looking
statement, except as required under applicable law.
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SOURCE The9 Limited
