Netflix Releases Full Viewership Data for First Time Ever
December 12 2023 - 3:29PM
Dow Jones News
By Ben Glickman
Netflix released its first-ever engagement report, revealing the
viewership of its top programming through the first six months of
the year.
The streaming giant has previously declined to release specific
data on viewership of all its programs. The engagement report
released Tuesday reports hours viewed for over 18,000 titles,
including Netflix originals and licensed content.
Netflix and other streaming services agreed in September to
allow writers greater insight on show performance on streaming. The
Writers Guild of America said at the time streamers would share
performance metrics with the union on a confidential basis.
The company said that the titles in the report cover 99% of all
viewership on Netflix and covers almost 100 billion hours.
Netflix's top-performing program from January to June was "The
Night Agent," which had over 800 million hours viewed.
Netflix said the report, which will be released twice a year,
will "give creators and our industry deeper insights into our
audiences, and what resonates with them."
Write to Ben Glickman at ben.glickman@wsj.com
(END) Dow Jones Newswires
December 12, 2023 15:14 ET (20:14 GMT)
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